Demand Generation Lead

Demand Generation Lead 
Software
Manchester/Remote

A leading Fintech in the Reg-tech software space are searching for a Demand Generation Lead who will be tasked with developing new customer leads in all markets.

Responsibilities:

• Develop targeted multi-channel campaigns for the broader market based on market intelligence.
• Implement targeted demand generation programmes that engage and advance interest across the prospect and customer lifecycle.
• Constantly evaluate the latest B2B marketing strategies, marketing technologies and experiment and optimise different tactics to exceed sales pipeline and revenue goals.
• Analyse marketing programme outcomes in detail, drawing insights and presenting results clearly to inform decision making.

Background:

• Extensive experience in the software industry predominantly in a demand generation role focused on qualified sales lead generation in a new market segment.
• Proven experience developing, managing, and delivering successful, integrated B2B demand generation campaigns from conception through implementation, measurement, and analysis.
• Excellent customer and stakeholder management skills.
• Prior experience with MarTech platforms

Contact: Jack Berry
jberry@marketingmoves.com

Salary: c£90k-£100k
This role can be based in Manchester or remote.