Director, Customer Marketing

Director, Customer Marketing
Software
Europe

Responsibilities:

• Develop and execute targeted customer focused campaigns, events and webinars to educate and engage Enterprise customers.
• Work with customer sales teams and product marketing to understand customer product adoption and create a marketing plan to increase product usage. 
• Understand value proposition and messaging, adopting it for local markets and customer activities as needed.
• Work cross functionally to execute customer campaigns - with a priority on customer retention and generating upsell pipeline.

Background:

• Prior marketing experience with a strong customer focus, preferably in a SaaS or other tech business.
• Extensive knowledge and experience with customer advocacy and customer marketing execution tactics, including account based marketing.
• Demonstrable ability to build impactful integrated marketing programs driving customer engagement, education and upsell pipeline.
• Experience working closely with sales and business development teams, ability to partner with and provide guidance on customer marketing best practices. 

Contact: Jack Berry
jberry@marketingmoves.com

Salary: to £120k plus bonus and benefits.