Anonymous Company
Description
Contract: Global Campaign Manager – 12 month contract
Technology
Bracknell
As Global Campaign Manager for this international software company, you will create and execute campaigns aligned with company strategic goals, covering a global remit. This is a 12 month contract position due to start immediately.
Responsibilities:
- Build campaigns in line with company goals and market themes.
- Execute compelling, integrated and multi-touch campaigns to showcase company products and solutions.
- Maintain a multi-channel marketing calendar to ensure alignment and collaboration.
- Analyse program performance to continually optimize campaigns.
Background:
- Previous experience in a similar role within the B2B technology sector is essential.
- Experience of executing multi-touch integrated campaigns, including digital marketing.
- Good understanding of lead scoring and the lead funnel.
- Experience of Marketo or similar marketing automation tools.
