Anonymous Company
Description
Global Customer Marketing Manager
Talent management software
Flexible working
Global SaaS vendor of talent software from acquisition to management, across the employee lifecycle. They enable businesses to make effective and informed decisions based on AI powered people science. They are experiencing rapid growth across all international markets and as such are looking to grow their marketing team. This role will be focused on improving the lifetime value of customers and driving advocacy.
Responsibilities:
- Develop and deliver a holistic customer marketing programme that drives usage and awareness across the customer lifecycle.
- Implement a personalised marketing strategy that aligns with customer intent at each point of their journey, serving the right content at the right time.
- Establish digitally led engagement channels, e.g. communities, that encourage best practice sharing and feedback.
- Ensure the creation and distribution of success stories and case studies, working closely with sales and regional marketing teams to drive cross-sell and up-sell opportunities.
Background:
- Experience of successful development and execution of international customer reference/lifecycle programmes, gained within a B2B technology business.
- Strong combination of communication skills and programme/project management ability, comfortable with building relationships with partners and customers.
- Able to quickly assess complex regional market landscapes and create focused integrated marketing plans.
- Comfortable in working collaboratively with global and regional teams.
to £100K + bonus
Contact: Melvin Day
mday@marketingmoves.com
