Anonymous Company
Description
Head of Demand Generation
SaaS
Flexible location - home based or hybrid
Newly created role within a fast growing international marketing team for this innovative SaaS vendor.
Responsibilities:
- Create and execute mutli-channel global demand generation strategies, aligned to specific client personas.
- Construct and bring to life demand generation marketing programmes that engage and advance interest across the prospect and customer lifecycle.
- Lead, nurture and develop an international team of marketers (campaign/regional/digital) and collaborate closely with a wide variety of stakeholders.
- Constantly review and introduce effective new B2B marketing strategies and MarTech, experimenting and optimising tactics.
Background:
- Strong demand generation track record, in a leadership role, gained within a B2B enterprise software environment.
- Able to develop and drive strategy and lead/nurture a marketing team.
- Deep understanding of how to analyse and optimise conversion rates across the sales and marketing funnel.
- Confident decision maker and clear communicator.
to £120K + bonus
Contact: Melvin Day
mday@marketingmoves.com