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Anonymous Company
22nd July 2021
London, United Kingdom
Job Type


Head of Demand Generation
Financial Services software

A newly created role, due to rapid growth of the business, working closely with the CRO to set and drive marketing strategy.

  • Develop and implement the GTM strategy, implementing an effective ABM demand generation programme.
  • Work with sales to target market segments and identify gaps in personas etc.
  • Own all online marketing campaigns as part of an integrated content and SEO strategy, including social media planning, testing new digital activities, continually improving marketing effectiveness.
  • Able to lead and develop a current team of two with further hiring underway, in addition to identification and appointment of agencies.

  • Significant B2B demand generation expertise gained in a SaaS, e-commerce, analytics or BI company.
  • Successful ABM campaign delivery
  • Data/metric driven  together with hands on knowledge of current marketing tools, e.g. Marketo/Eloqua/Hubspot etc.
  • Team mentoring/leadership track record.

Contact: Melvin Day

to £75K + bonus

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