This job posting expired and applications are no longer accepted.
Anonymous Company
Published
22nd July 2021
Location
London, United Kingdom
Category
Job Type

Description

Head of Demand Generation
Financial Services software
London/Hybrid

A newly created role, due to rapid growth of the business, working closely with the CRO to set and drive marketing strategy.

Responsibilities
  • Develop and implement the GTM strategy, implementing an effective ABM demand generation programme.
  • Work with sales to target market segments and identify gaps in personas etc.
  • Own all online marketing campaigns as part of an integrated content and SEO strategy, including social media planning, testing new digital activities, continually improving marketing effectiveness.
  • Able to lead and develop a current team of two with further hiring underway, in addition to identification and appointment of agencies.

Background
  • Significant B2B demand generation expertise gained in a SaaS, e-commerce, analytics or BI company.
  • Successful ABM campaign delivery
  • Data/metric driven  together with hands on knowledge of current marketing tools, e.g. Marketo/Eloqua/Hubspot etc.
  • Team mentoring/leadership track record.

Contact: Melvin Day
mday@marketingmoves.com

to £75K + bonus
Apply

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