This job posting expired and applications are no longer accepted.
Anonymous Company
Published
15th July 2021
Location
London, United Kingdom
Category
Job Type

Description

Head of Marketing
Digital Healthcare
Flexible (London HQ)

Having made a step-change in their marketing investment this leading digital healthcare provider is looking to hire an ambitious marketer with a track record of marketing enterprise B2B software solutions. With a strong focus on ABM, using latest MarTech, the aim will be to target, engage and convert leads and renew existing business.

Responsibilities:
  • Leading a small, growing team you will act as a 'player manager', leading on all aspects of account based marketing for the company.
  • Lead and own all aspects of communication and digital engagement, including PR, internal comms, social media, CRM etc.
  • Working with key internal commercial stakeholders you will take a data driven approach to develop initiatives that align with existing and target accounts.
  • Design 1:1 and 1:few ABM campaigns, utilising elements such as sponsorships, digital/social, webinars, roundtables etc.

Background
  • You will have a track record of driving B2B demand generation, with ABM focus, gained in a tech environment, ideally SaaS.
  • It's vital that you can demonstrate ability to lead and grow a team, developing a strong, focused marketing operation.
  • An understanding of healthcare, the NHS and it's structure would be beneficial.
  • Up to date knowledge of latest ABM and demand generation concepts, with good awareness of latest MarTech tools.

Contact: Melvin Day

mday@marketingmoves.com
to £80K + bonus
Apply

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