Anonymous Company
Published
15th July 2021
Location
London, United Kingdom
Category
Job Type

Description

Head of Marketing
Digital Healthcare
Flexible (London HQ)

Having made a step-change in their marketing investment this leading digital healthcare provider is looking to hire an ambitious marketer with a track record of marketing enterprise B2B software solutions. With a strong focus on ABM, using latest MarTech, the aim will be to target, engage and convert leads and renew existing business.

Responsibilities:
  • Leading a small, growing team you will act as a 'player manager', leading on all aspects of account based marketing for the company.
  • Lead and own all aspects of communication and digital engagement, including PR, internal comms, social media, CRM etc.
  • Working with key internal commercial stakeholders you will take a data driven approach to develop initiatives that align with existing and target accounts.
  • Design 1:1 and 1:few ABM campaigns, utilising elements such as sponsorships, digital/social, webinars, roundtables etc.

Background
  • You will have a track record of driving B2B demand generation, with ABM focus, gained in a tech environment, ideally SaaS.
  • It's vital that you can demonstrate ability to lead and grow a team, developing a strong, focused marketing operation.
  • An understanding of healthcare, the NHS and it's structure would be beneficial.
  • Up to date knowledge of latest ABM and demand generation concepts, with good awareness of latest MarTech tools.

Contact: Melvin Day

mday@marketingmoves.com
to £80K + bonus
Apply

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