Anonymous Company
Description
Senior Marketing Manager EMEA - Industry
Enterprise tech
Remote/Hybrid
Broad ranging role leading industry marketing efforts across EMEA for this global IT software/services organisation. Helping customers use technology to turn ideas into value and empower them to transform industries and markets.
Responsibilities:
- Develop and maintain strategic messaging that drives value statements for target industry sectors, such as FS&I, Manufacturing, Retail and Telco.
- Create, deliver and advocate the industry marketing plan, from brand awareness through to tactical activity.
- Work with global marketing teams to leverage global campaigns, localising as required.
- Acting as the primary industry marketer across the region, you will define success metrics, align internal and external stakeholders and manage agency relationships.
Background:
- Good breadth of industry marketing experience gained in a B2B technology business, targeting one or more of key sectors - FS&I, Retail, Manufacturing or Telco.
- Able to understand complex business propositions and advise in making them relevant and appealing to a target audience.
- Proven track record of delivering creative and compelling multichannel campaigns, particularly digital.
- Experience of ABM would be an advantage.
Contact: Melvin Day
mday@marketingmoves.com
to £100K + bonus