- Execute cross Europe demand generation plan via integrated marketing campaigns across multiple channels, including digital advertising, webinars, ABM, and events.
- Shape the inbound and outbound go-to-market motions in Europe.
- Measure performance of lead and opportunity funnel in partnership with Sales and Customer Success Management, continually measuring, analysing, and reporting on programs across a variety of SaaS metrics
- Innovate and lead on demand, ABM, and integrate with brand marketing in Europe
- Experience in demand generation and campaign management; preferably in a B2B SaaS technology company
- Hands-on knowledge of demand generation principles, practices, and tactics (e.g. SEM, SEO, ABM, etc.,), including in Field Marketing
- Expert at using tools such as Ad Words, Google Analytics, HubSpot, LinkedIn Advertising, etc.
- Demonstrated understanding of modern marketing techniques, including persona-based marketing, digital engagement and acquisition tactics, conversion rate optimization, and AI-powered lead scoring
Contact: Nathan Davies
Salary: £120K plus bonus and shares.