Anonymous Company
Published
10th May 2022
Location
Greater London, United Kingdom
Category
Job Type

Description

Responsibilities:

  • Execute cross Europe demand generation plan via integrated marketing campaigns across multiple channels, including digital advertising, webinars, ABM, and events.
  • Shape the inbound and outbound go-to-market motions in Europe.
  • Measure performance of lead and opportunity funnel in partnership with Sales and Customer Success Management, continually measuring, analysing, and reporting on programs across a variety of SaaS metrics
  • Innovate and lead on demand, ABM, and integrate with brand marketing in Europe

Background:

  • Experience in demand generation and campaign management; preferably in a B2B SaaS technology company 
  • Hands-on knowledge of demand generation principles, practices, and tactics (e.g. SEM, SEO, ABM, etc.,), including in Field Marketing
  • Expert at using tools such as Ad Words, Google Analytics, HubSpot, LinkedIn Advertising, etc.
  • Demonstrated understanding of modern marketing techniques, including persona-based marketing, digital engagement and acquisition tactics, conversion rate optimization, and AI-powered lead scoring

Contact: Nathan Davies
Email: ndavies@marketingmoves.com 
Salary: £120K plus bonus and shares.

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