Anonymous Company
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Description
Responsibilities:
- Shape overall marketing strategy to deliver leads and accelerate pipeline growth targeted at the Enterprise.
- Drive new and creative lead generation activities including events, direct marketing, webinars, collateral and customer case studies.
- Develop account based marketing plans leveraging market and customer data and analytics to identify, who to target, where and how.
- Collaborate closely with channel team to integrate partners into field marketing opportunities.
Background:
- Experience in a digitally-led B2B marketing role developing marketing programs for enterprise targets.
- Ability to demonstrate marketing impact on bookings via account based marketing plans.
- Prior experience in high technology/enterprise software in a field marketing role.
- Ability to craft collateral and structure and write compelling marketing copy for campaigns.
Contact: Nathan Davies
ndavies@marketingmoves.com
ndavies@marketingmoves.com
c£65K - 70K + bonus
