- Execute targeted B2B marketing programs to generate qualified leads or sales.
- Set up and run direct marketing activities, including e-marketing, telemarketing and events.
- Track and communicate performance on related B2B marketing activities to sales and within corporate marketing.
- Optimise and assure the data quality of the customer database.
- Previous experience of working within a B2B marketing role, ideally within the technology sector.
- Proven track record of running successful events, including conferences and tradeshows.
- Extensive knowledge of analysing customer data ad data mining processes.
- Strong experience of Excel, as well as CRM and email marketing systems.