Published
18th March 2019
Location
Bedfordshire, United Kingdom
Category
IT  
Job Type

Description

Proposition Marketing Manager
Software Vendor
Luton

A chance to join a B2B technology business with exciting new product launches on the horizon and a healthy roadmap of product innovation to implement.

Responsibilities
  • Define and execute the go-to-market strategy, collaborating on product and feature launches to drive growth and awareness.
  • Provide product messaging and positioning using collateral, value propositions, data sheets, content, customer case studies and thought leadership.
  • Work with product and sales leaders to understand and document the buyer and customer journeys for each of the target markets in region - the who, what, when and why.
  • Develop appropriate sales and partner materials.
Background
  • B2B technology background, able to define and implement product and go-to-market propositions.
  • Excellent written communications skills with ability to convert complex concepts into clear and engaging messages.
  • A track record of building and implementing marketing campaigns across a portfolio of data solutions and analytical platforms.
  • Ability to communicate relevant information across regions and with sales and product teams.

contact: Sally O'Sullivan
sosullivan@marketingmoves.com

salary £45-55K + competitive benefits

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