Anonymous Company
Published
28th November 2018
Location
Berkshire, United Kingdom
Job Type
Salary
£20k - £25k

Description

UKI Consumer Marketing Lead
Consumer Tech
Berkshire

 

Responsibilities:

 

  • Drive a transformational change in consumer marketing by embracing a data-first approach, leveraging martech to create best-in-class experiences at each stage of the consumer journey.
  • Develop B2C marketing strategies and tactics that have measurable impact against clearly established business and marketing objectives.
  • Leverage key WW creative campaigns and assets to articulate the value proposition and messages to the target customer and managing a network of agency partners to ensure seamless delivery across touch points.
  • Create or develop key tactical assets and campaign components to inspire customers to engage.

 

Background:

 

  • Extensive consumer (B2C) marketing experience, preferably in the technology or PC Gaming industry.
  • An expert understanding of key marketing technologies and systems (DMP, CRM, DSP, etc) and how to create and activate high-value segment-driven campaigns and programs.
  • Understanding of large corporate, matrixed environments is preferable.
  • In-depth knowledge of consumer customer segments and customer journey.

 

To £90K base + bonus
Contact Nathan Davies on ndavies@marketingmoves.com
Apply

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