Anonymous Company
Description
UKI Consumer Marketing Lead
Consumer Tech
Berkshire
Berkshire
Responsibilities:
- Drive a transformational change in consumer marketing by embracing a data-first approach, leveraging martech to create best-in-class experiences at each stage of the consumer journey.
- Develop B2C marketing strategies and tactics that have measurable impact against clearly established business and marketing objectives.
- Leverage key WW creative campaigns and assets to articulate the value proposition and messages to the target customer and managing a network of agency partners to ensure seamless delivery across touch points.
- Create or develop key tactical assets and campaign components to inspire customers to engage.
Background:
- Extensive consumer (B2C) marketing experience, preferably in the technology or PC Gaming industry.
- An expert understanding of key marketing technologies and systems (DMP, CRM, DSP, etc) and how to create and activate high-value segment-driven campaigns and programs.
- Understanding of large corporate, matrixed environments is preferable.
- In-depth knowledge of consumer customer segments and customer journey.
To £90K base + bonus
Contact Nathan Davies on ndavies@marketingmoves.com
