Client: Sedna
Role: Product Marketing Manager
Sector: Enterprise SaaS
Location: Hybrid / London
Search Conducted By: Nathan Davies, Managing Partner at Marketing Moves – Global Technology Marketing Recruitment Specialists
Overview
Marketing Moves was retained by Sedna, a fast-scaling enterprise SaaS company, to identify and recruit a Product Marketing Manager. The goal: find a senior marketing professional capable of transforming Sedna’s positioning from a single-product solution to a multi-product platform—supporting both market expansion and platform engagement.
Our deep specialism in B2B technology marketing recruitment enabled us to deliver a successful search, resulting in the hire of Jason Ekundayo, an experienced product marketer with a strong track record in SaaS, go-to-market strategy, and cross-functional collaboration.
The Challenge
Sedna needed a highly capable Product Marketing Manager to:
- Lead platform-wide messaging and go-to-market strategy
- Collaborate across Sales, Product, and Customer Success to drive platform adoption
- Deliver compelling, customer-facing content for complex verticals with diverse buyer personas
- Support the launch of new products and features across a growing portfolio
This wasn’t a typical product marketing role. It required someone with the ability to translate technical capability into commercial value, while supporting the shift from individual products to a strategic platform proposition.
Our Approach
As the leading head-hunter for senior marketing roles in the tech sector, we:
- Carried out a targeted executive search for product marketers with strong SaaS credentials and experience managing portfolio-level narratives
- Prioritised candidates with backgrounds in early to mid-stage B2B tech businesses
- Evaluated both strategic thinking and hands-on content creation capabilities
- Ensured cultural fit, leadership potential, and stakeholder influence
The process was consultative and thorough, ensuring both client and candidate needs were met at every stage.
The Result
Sedna appointed Jason Ekundayo as Product Marketing Manager, confident in his ability to build go-to-market programs that align with company growth and product strategy.
Jason shared the following about his experience with Marketing Moves:
“Marketing Moves were fantastic in helping me secure my Product Marketing role with a new company. Nathan was extremely helpful in briefing, prepping me for the interviews, helping me negotiate my salary, and also just being a genuinely nice person to deal with.
Marketing Moves post high-quality roles from reputable companies that you can trust. Having an agency that is specifically dedicated to marketing professionals in the B2B space is really useful, as the companies they work with are fantastic and Nathan really knows his stuff!
I would highly recommend any B2B marketing professional to use Marketing Moves when looking for their next job.”
— Jason Ekundayo, Product Marketing Manager at Sedna
This successful placement has positioned Sedna for the next stage of its journey—engaging customers across a broader platform and driving expansion through strategic, insight-led marketing.
Why Marketing Moves?
At Marketing Moves, we specialise exclusively in recruiting senior marketing professionals for the global B2B technology sector. With decades of experience and a laser focus on marketing talent, we help tech companies scale by placing the right people in the right roles.
If you’re hiring for a marketing leadership role, or you’re a marketing professional exploring your next move, we’d love to speak with you.
📩 Contact us at www.marketingmoves.com
