Three things we are seeing across marketing hiring in tech
Tech marketing’s moving fast and if you’re scaling a team, you’ve probably felt the shift. Here are three key things we are seeing more and more in the hiring briefs of our clients:
AI: It’s no longer sufficient to state “I’ve played with ChatGPT”. Marketers must demonstrate how they can build smarter workflows, segment audiences with machine learning and know when to automate. In my view AI isn’t replacing marketers, it’s amplifying the good ones.
Product-Led Growth: Marketing isn’t just about campaigns anymore. It’s about driving adoption, retention, and expansion inside the product. If your marketer isn’t talking to your product team weekly, you’re missing a trick.
Storytelling with Teeth: Data’s everywhere but what cuts through? A clear, emotional, human story. The best marketers we place know how to turn metrics into movement.
If you’re building out your marketing team and want to chat about what’s working (or not), drop us a message. Always happy to swap notes.
Whether you’re scaling up, launching a new product, or strengthening your demand generation efforts, partnering with the right marketing recruitment agency will give you a competitive edge. So, Iif you’re looking for your next opportunity, or looking to make your next Marketing hire, please do reach out to us at Marketing Moves.
