The Challenge
Roxhill Media, a fast-growing provider of media database and journalist insight tools, needed to expand its marketing function to support continued growth. The company required four new hires across different disciplines: a Creative Content Executive, a Social Media Manager, and two Product Marketing Managers.
Each role demanded a unique blend of skills – creative storytelling, digital engagement, and product-focused marketing expertise – all aligned with Roxhill’s mission to deliver exceptional value to its customers. Recruiting for multiple marketing specialisms at once is complex, requiring a partner who understands the nuances of each discipline while ensuring consistency in cultural fit and team dynamics.
The Search
Casey Berry, an experienced recruiter at Marketing Moves, partnered closely with Roxhill’s leadership team to deliver on this ambitious hiring plan. From the outset, Casey worked to:
- Understand the company’s strategic priorities and how each role would contribute to growth.
- Define clear candidate profiles for creative, digital, and product marketing skill sets.
- Ensure the search targeted candidates with proven B2B tech experience who could thrive in a dynamic, fast-paced environment.
A real strength of this project was the speed and precision of the recruitment process. From the initial briefing call, clear timelines were agreed and rigorously adhered to, ensuring momentum never dipped. Strong two-way communication between client and recruiter kept every stage transparent and efficient, which not only streamlined decision-making but also ensured candidates remained engaged and invested. This collaborative approach meant the process flowed seamlessly from start to finish.
Casey launched a multi-pronged headhunting campaign, leveraging Marketing Moves’ extensive network of B2B marketing professionals and direct outreach. The focus was on identifying candidates who brought:
- Strong content and social media expertise to elevate brand storytelling.
- Experience driving engagement across digital channels.
- Proven product marketing skills, including positioning, go-to-market execution, and customer insight.
- The adaptability to integrate seamlessly into Roxhill’s collaborative culture.
The Outcome
Thanks to the structured and well-executed process, Roxhill was able to complete the full set of four strategic hires in just four weeks. Within this short timeframe, we delivered a diverse shortlist of high-quality candidates across all roles, resulting in successful appointments of:
- A Creative Content Executive to lead content creation and messaging.
- A Social Media Manager to grow brand presence and engagement.
- Two Product Marketing Managers to strengthen product positioning and drive commercial success.
Each hire brought both the technical expertise and cultural alignment needed, enabling Roxhill to significantly enhance its marketing capabilities in a single coordinated hiring project.
Why This Case Study Reflects the Strength of Marketing Recruiting Firms
This success story demonstrates the unique advantage of working with a specialist marketing recruiter. By combining deep knowledge of B2B marketing disciplines with a disciplined, fast-moving, and highly communicative process, Casey Berry delivered four critical hires with precision and pace. The ability to build out an entire marketing function in under a month is a testament to the strength of this partnership model and the value Marketing Moves brings to ambitious companies like Roxhill Media.
Looking For Marketing Recruiting Firms Who Can Help You With a Similar Hire?
If you’re hiring, or looking to make that next step, we’re happy to share what we’re seeing in the market.
Whether you’re scaling up, launching a new product, or strengthening your demand generation efforts, partnering with the right marketing recruitment agency will give you a competitive edge.
So, if you’re looking for your next opportunity, or looking to make your next Marketing hire, please do reach out to us at Marketing Moves.
