Client: ZutaCore
Role: Lead Generation & Partner Marketing Manager
Location: Remote (United Kingdom)
Recruiter: Jack Berry, Marketing Moves
Hiring Manager: VP of Marketing, ZutaCore
Why Top B2B Companies Rely on Marketing Recruiting Firms to Hire Exceptional Talent
The Challenge
ZutaCore, a pioneering provider of waterless liquid cooling solutions for AI and data center infrastructure, is entering a phase of rapid expansion across EMEA. To support this growth, the company needed a Lead Generation & Partner Marketing Manager with a unique blend of skills: someone fluent in Account-Based Marketing (ABM), experienced in multi-channel demand generation and capable of driving revenue through complex partner ecosystems including OxMs, OEMs, and System Integrators.
Finding such a candidate was not straightforward. In highly technical markets like this, marketing recruiting firms with deep sector expertise are often the only ones able to quickly identify and engage top talent who match both the technical and commercial brief.
The role required a hands-on marketing expert able to operate autonomously in a fast moving environment, and with a deep understanding of both the technical and commercial nuances of enterprise infrastructure.
The Search
Jack Berry, an experienced marketing recruiter at Marketing Moves, was engaged by ZutaCore’s VP of Marketing to run the search. From the outset, Jack worked closely with the VP to:
- Understand the nuances of the role, especially the importance of experience within partner ecosystems.
- Define the candidate profile: a commercially minded ABM marketer with both strategic vision and operational expertise.
- Refine the brief to target candidates with strong experience in high-growth B2B tech environments, ideally with exposure to AI or data center cooling technologies.
Jack then launched a targeted headhunting campaign, using his extensive network of B2B marketing professionals across the UK and Europe. Leveraging both Marketing Moves’ proprietary database and direct outreach strategies, Jack prioritised candidates who had:
- Built and executed ABM campaigns end-to-end.
- Worked closely with OEMs and OxMs in the channel.
- Delivered measurable impact through co-marketing and joint GTM initiatives.
- Operated autonomously in a remote or start-up environment.
The Outcome
At Marketing Moves, we understand that for marketing recruiting firms, success goes far beyond matching CVs to job specs. Company culture, team dynamics, and communication style are all critical—and it’s in these areas that we deliver real value as a trusted search partner.
Within three weeks, Jack had presented a shortlist of highly qualified candidates, all pre-screened for technical capability, cultural fit, and relevant domain expertise.
One standout candidate, with a track record of driving partner-led ABM strategy within the B2B tech and space, quickly progressed through interviews. They demonstrated:
- Proven experience building ABM frameworks from scratch.
- Deep familiarity with the partner landscape ZutaCore was targeting.
- Clear alignment with ZutaCore’s mission and remote-first culture.
Following final interviews with the executive team, the candidate was offered and accepted the role, joining to support the company’s aggressive lead generation goals across the UK and EMEA.
Why This Case Study Reflects the Strength of Marketing Recruiting Firms
This successful placement underscores the benefit of working with marketing recruiting firms who specialise in B2B and tech. Indeed, with over 30 years of experience, we help high growth companies attract and hire world-class marketing talent across demand generation, ABM, product marketing, digital, content and beyond.
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