Want to build a strong employer brand that attracts the top tech marketing talent? Say no more. Discover our top tips below.
Let’s be honest – marketers are a picky bunch. And why shouldn’t they be? They spend their days crafting compelling narratives, building brands, and engaging audiences. So, if your company wants to hire top marketing talent, you’d better believe they’re scrutinising your employer brand just as much as you’re evaluating their CVs.
At Marketing Moves, as one of the best marketing recruitment agencies for technology and tech biased B2B/B2C companies, we spend our days (and sometimes nights) talking to marketing professionals in the technology sector. We know what makes them tick, what makes them run for the hills, and what excites them about a new role.
So, with that in mind, read on to find out our top tips for efficient hiring, and discover how to build an employer brand that attracts top marketers and makes them sit up and take notice for all the right reasons.
5 Ways to Build a Strong Employer Brand
1. Marketers Want to Market for Companies That Get Marketing
Sounds obvious, right? And yet, we’ve seen too many technology companies with groundbreaking products but a marketing function that feels like an afterthought. If your leadership team still sees marketing as a “nice to have” rather than a strategic driver of growth, guess what? Marketers will notice – and they won’t apply.
Showcasing your marketing culture means demonstrating that marketing has a seat at the leadership table. Do your CMO and product marketing leads have visibility? Do they share insights on LinkedIn, speak at events, or appear on industry podcasts? If not, start there. Because if your leadership doesn’t talk about marketing, why should a marketer want to join?
2. Structure Matters: Where Does Marketing Sit?
Marketers care about where they fit into the bigger picture. Is marketing a well-integrated function, working closely with sales, product, and customer success? Or is it a lonely outpost, constantly justifying its existence?
When hiring marketers, be transparent about reporting lines and cross-functional collaboration. If your marketing team operates in silos, expect candidates to ask tough questions. If your marketers are empowered to drive strategy rather than just execute tactics, shout about it! That’s the kind of marketing team top talent wants to join.
3. Show Off Your Employer Brand the Way a Marketer Would
Marketers live and breathe content, storytelling, and engagement. So, if your careers page looks like it was designed in 2012 and your job descriptions are filled with corporate jargon, you’re not exactly practising what you preach.
Instead, showcase your employer brand the way a great marketing team would. Think compelling storytelling, employee testimonials, behind-the-scenes content, and a careers page that actually makes people excited to apply. If you wouldn’t use your own marketing tactics to attract customers, don’t use them to attract marketers!
4. Career Growth: More Than Just a Buzzword
Top marketing talent isn’t just looking for a job; they’re looking for a trajectory. They want to know what’s next. What career paths exist within your company? How do you develop your marketers? Are they given opportunities to upskill, attend industry conferences, or work on innovative projects?
If your idea of career progression is “stick around for five years and we’ll see,” you’re going to struggle to attract ambitious marketers. Make sure your employer brand highlights real career progression stories – ideally with examples of marketers who have thrived and grown within your company.
5. Employer Branding is Marketing, So Treat it That Way
At the end of the day, attracting marketers isn’t that different from attracting customers. You need a strong employer brand, a compelling value proposition, and a clear reason why someone should choose you over the competition.
The best employer brands don’t just talk about why they’re great places to work—they show it. They celebrate their teams, share real stories, and create content that resonates with the very people they want to hire.
So, technology companies: if you want to hire top marketing talent, start thinking like a marketer. And if you’re not sure where to start, you know where to find us.
Need Help Hiring Top Marketing Talent in Technology?
As one of the best marketing recruitment agencies for technology companies, hiring top marketing talent in technology is what we do best at Marketing Moves. So, if you want to attract and retain top talent, whether you’re looking for a CMO, Product Marketer, Demand Generation Specialist, or Marketing Operations expert, we can help you find the best talent in the market.
With over 25 years of experience recruiting B2B/B2C marketers across Europe, the USA, and Asia-Pacific, there’s nothing our expert team doesn’t know about matching top marketing talent to the right jobs – which is why partnering with us is a competitive advantage.
Contact us today to learn more about our services and how we can make your recruitment process as smooth as possible.
