Month: April 2014

Deep down, we all know that we are far more likely to have a better engagement with a customer if we do so on a 1-2-1 basis.

In a recent survey, 55% of those survey respondents sitting on the main board of their companies, reported feeling optimistic about the future. Worries about the global economy were receding.

Very few companies think about Innovation from the customer’s perspective. One way to find true innovation is to take an existing customer need or requirement and break it down into its component parts.