Nathan Davies, Partner

Foreword by Nathan Davies, Partner

The last few years have been turbulent for both tech employers and marketing employees alike, from navigating Brexit, the pandemic, the economic policies of Liz Truss and the global talent shortage.

Thanks to Russia invading Ukraine and the cost of living crisis it precipitated, 2023 onwards is expected to bring further economic challenges and uncertainty is undeniably in the air for the tech sector. This is a unique time, with economic forecasts tightening and large-scale talent shortages remaining across AI, CyberSecurity, FinTech and SaaS.

The team at Marketing Moves believes one thing which will never change:

The importance of hiring the best available marketing professionals to ensure your tech firm delivers on its potential.

With so many products and services on the market, how does a tech firm cut through the noise and differentiate?

The answer is obvious: marketing.

To do this, you need to understand the shape of the market you are operating in, and what talented individuals are looking for when it comes to changing roles. Having this knowledge can take both your talent acquisition and retention to the next level and give you the edge over your competitors. 

That’s why Marketing Moves has created the salary guide to hiring in tech marketing 2023/24, covering everything from the latest salary data to advice on how to be an employer of choice for top talent. 

With our exclusive market data and unrivalled expertise, we can showcase just some of the insights we continuously share with our clients to support their talent needs.

I hope you find the survey useful, and of course if there’s anything you need to discuss, please do not hesitate to contact me.

Best wishes,


Nathan Davies
t. +44 (0) 20 3911 6757

Most in-demand roles / skills

These are the roles we are asked to recruit most often during last 12 months, with the highest first:

  1. Demand Generation
  2. Growth Marketing
  3. Head of Marketing
  4. Director of Marketing
  5. Content Marketing
  6. Digital Marketing
  7. Marketing Operations
  8. Product Marketing
  9. VP Marketing
  10. Chief Marketing Officer

Interview Process

An efficient, timely and well communicated recruitment process is of paramount importance to secure the best talent, which is why tech companies who are not professional headhunters outsource this to recruitment companies such as Marketing Moves – just as they might with other professional services such as legal requirements, accountancy or HR. 


As well as an efficient and timely recruitment process, there are many things’ employers can do to attract top talent in today’s competitive market.

Clear communication of  benefits such as hybrid working, flexible holidays, healthcare, equity and pension will all play a huge part in your business winning top talent.

It’s also important to promote your internal training and development plans throughout the hiring process. On top of a competitive salary and benefits package, candidates currently thinking about moving jobs also want to know about job stability, security, and opportunities to grow personally.

This is becoming more and more important for top talent across the board but mostly for leadership level marketers. During the interview process, you’ll need to be prepared to talk at length about the future of your business to secure the talent you want.

Equity & RSUs

Increasingly ‘equity’ is becoming a key component in the overall package being offered in today’s market. We are finding that an increasing number of candidates are asking if equity schemes are available from prospective employers.

From an employer perspective, in a time when money is tight and businesses can’t afford to increase people’s pay as much as they’d like, equity schemes are being seen as a way to preserve cash flow. Whilst also helping employees to feel engaged and connected to their workplace and benefiting from future success.

Contract / Interim

Fixed term contract (FTC) and interim marketing positions continue to be an extremely important part of tech companies marketing strategies and teams.

FTCs offer a standard employment contract for a set time, while interim marketers are employed by an agency or as a limited company and are paid on a daily rate for days worked.

Both offer benefits. FTC are usually longer term and offer candidate security and mirror a permanent employee salary. This also gives the employer a chance to assess the candidate before making permanent.

Interim marketers offer a great degree of flexibility, are available at short notice, will be experienced and able to hit the ground running. There is generally a 25% uplift on the equivalent perm salary to cover additional benefits/costs.

Marketing Moves offer both services, and can support and advise on whether FTC or interim would be more suitable and successful on a case by case basis.

We have an extensive and unrivalled network of tech marketing contractors and provide timely and effective contact service.

Salary Data

UK Salary USA Salary
Low High Low High
Demand Generation Manager £65,000 £100,000 $95.000 $120,000
Growth Marketing Manager £70,000 £100,000 $65,000 $140,000
Regional Marketing Manager £60,000 £90,000 $90,000 $115,000
Field Marketing Manager £45,000 £85,000 $80,000 $120,000
Channel/Partner/Alliances Marketing Manager £70,000 £120,000 $140,000 $160,000
Marketing Communications Manager £40,000 £70,000 $75,000 $130,000
PR/AR/IR Manager £50,000 £110,000 $75,000 $130.000
Director Public Relations £80,000 £120,000 $145,000 $195.000
Events Manager £40,000 £70,000 $80,000 $120,000
Marketing Manager £35,000 £65,000 $95,000 $125,000
Marketing Executive £25,000 £45,000 n/a $a
Marketing Specialist £18,000 £25,000 $65,000 $95,000
Customer Marketing Manager £60,000 £80,000 $65,000 $110,000
Customer Success Manager £60,000 £80,000 $95,000 $150,000
Internal/HR Communications Manager £50,000 £80,000 $125,000 $145,000
Marketing Operations Manager £60,000 £100,000 $80,000 $118,000
Director Marketing Operations £80,000 £120,000 $145,000 $170,000
Revenue Operations Manager £90,000 £150,000 $100,000 $165,000
Marketing Automations Manager £50,000 £70,000 $72,000 $116,000
Digital Marketing Manager £45,000 £75,000 $85,000 $120,000
SEO/PPC Manager £45,000 £65,000 $75,000 $95,000
Email Marketing Manager £50,000 £70,000 $70,000 $100,000
Content Marketing Manager £40,000 £80,000 $75,000 $105,000
VP Product Marketing £100,000 £150,000 $165,000 $250,000
Senior Product Marketing Manager £70,000 £120,000 $120,000 $160,000
Product Marketing Manager £50,000 £100,000 $115,000 $145,000
Product Manager £60,000 £100,000 $95,000 $145,000
Proposition Marketing Manager £60,000 £80,000 $70,000 $120,000
Head of Marketing £70,000 £120,000 $140,000 $230,000
Marketing Director £80,000 £130,000 $160,000 $240,000
VP Marketing £120,000 £160,000 $190,000 $275,000
Chief Marketing Officer £150,000 £250,000 $300,000 $400,000
Director Demand Generation £90,000 £120,000 $150,000 $210,000
Director Product Marketing £90,000 £125,000 $140,000 $190,000
Senior Director Product Marketing £100,000 £150,000 $175,000 $250,000


By Mel Day, Marketing Moves CEO

As a specialist global tech marketing headhunter, Marketing Moves is uniquely positioned to advise our clients on the latest compensation expectations across every continent.

Working with our global team across the Americas, EMEA and Asia-Pac, we’ve compiled comprehensive salary guidelines to benchmark upper and lower salaries in the US and UK. These can be translated into local currencies upon request, as can more niche positions.

Salary surveys are a fine art, and there may be instances where reimbursement falls outside our guidelines. But with tens of thousands of tech marketing professionals registering with us since 1991 – each telling us what they expect to earn – there’s simply no other company in the world that possesses such accurate information as we do.

I hope you find the survey useful, and of course if there’s anything you need to discuss please do not hesitate to contact me.

4.7 3 votes
Article Rating
Notify of

Inline Feedbacks
View all comments
Scroll to Top