Interviews

what is martech

What is MarTech: How Has Technology Changed Modern Marketing?

What is MarTech? MarketingMoves is perfectly placed to discuss how marketing has changed modern technology companies, but how has technology changed modern marketing? This month, MarketingMoves Director of Americas David Holton brings us a guest interview with CMO Debra Schleicher to discuss Marketing Technology (MarTech). How has MarTech impacted Modern Marketing? Modern marketing has changed …

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Spotlight on Sophie Hurst, a freelance marketing contractor

  MarketingMoves speaks to Sophie Hurst about her freelance marketing career and the advice she would offer someone considering becoming a marketing contractor. Sophie has over 15 years’ experience in product and corporate marketing in global companies and for the last 4 years has been working as a freelance, part-time Marketing and Product Marketing Director. …

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Fintech: a hot area for Tech marketers?

  Fintech has been around for quite some time, but it’s only now that it’s become the life and soul of the party. Exciting technological innovations and major global investment have done away with its tired old suit and made it a little bit sexy. Gone are the days when technology marketers working in other …

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Writing a Personal Blog: WIIFM?

  At marketingmoves when we look for candidates for content marketing roles, we’ll often ask to see samples of their work. It’s fantastic when we don’t need to even ask. Why? Because their talent is already out there, ready for the world’s viewing on their own personal blog. Most marketers working in the B2B Technology space …

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An interview with Clare Grant, VP Marketing Feed Henry

Marketingmoves asked Clare Grant three questions: Tell us about the ‘changing face’ of marketing I’ve been in marketing over 20 years and traditional marketing such as product marketing, and marketing communications have made way for the new ‘digital’ marketer. Channels to market have increased exponentially. Unless a marketer understands technology and how they can use …

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An Interview with Paul Berry, CMO

Sandra Malone, Director of Marketing at marketingmoves, interviews Paul Berry, recently at Promethean Can you share some insights with us about what it takes to be a CMO in today’s environment? Although the title CMO wasn’t used until quite recently the role of marketing leader has changed very significantly. In the ‘60’s Drucker wrote “Because …

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