SaaS CMO Recruitment Case Study: Workbooks

SaaS CMO recruitment: Marketing Moves recruits new CMO for SaaS CRM platform Workbooks!

Key Details

Consultant: Jack Berry, Partner
Role: CMO
Sector: SaaS, CRM Software
Location: Reading, Berkshire
Client: Workbooks

Overview

When leading CRM software firm Workbooks required a new CMO, the company’s CEO instructed Marketing Moves’ Jack Berry to recruit this pivotal role.

Background

Workbooks required a marketing leader to join the management team and help take the business through its next stage of growth. The CMO would be responsible for designing and implementing go-to marketing strategies in both the UK and North America, and coaching a leading team of marketers.

Role

Jack’s challenge for a successful recruitment project lay in identifying a ‘digital first’ B2B marketing leader working in the technology sector who already understood the economics of cloud businesses and was experienced in the CRM or business applications market. This requirement for multiple specific and intertwined experiences and skill sets was yet further advanced by the need for the successful applicant to also be an excellent culture fit.

Recruitment

Jack is an adept recruiter and possesses extensive experience across multiple different tech sectors. He set about analysing all senior marketers across the sector, both from within his network and outside. He also leveraged the Marketing Moves network – an unparalleled community of tens of thousands of the world’s best tech marketing professionals having recruited nothing but tech marketing professionals for over 30 years.

Interviews

After several weeks of comprehensive analysis, Jack put forward a shortlist of six exceptional applicants for the Workbooks CMO role. Each candidate completed a multi-stage interview process which included meeting various senior stakeholders, leadership and an in-person interview with multiple members of the senior leadership team.

Appointment

After much deliberation by the hiring panel the CMO role was offered to the stand-out applicant who matched the required marketing and leadership skillset, whilst also having extensive experience in B2B tech, in both large corporates and start up / scale up companies.

Testimonials

“I really enjoyed working with John at Workbooks on this role. He provided great feedback throughout the process which enabled us to search accurately and in an agreed timeframe.”

– Jack Berry