Understanding customers as individuals and delivering personalised experiences By Mel Day, CEO Sharpen your insights with AI The IBM Institute for Business Value, in cooperation with Oxford Economics, recently interviewed 2,091 Chief Marketing Officers across 20 industries and 112 countries. The resulting report discusses how today’s CMOs can drive growth and change – and every …
Is Modern Technology Missing its Voice? By Mel Day, CEO, Marketing Moves I recently read a wonderful article in the NY Times by Tim Herrera, discussing how the way in which we use our voice can increase our ability to influence. The article has several interesting points and concludes that the actual sound of someone’s …
Is Modern Technology Marketing Missing its Voice? Read More »
What is Technology and what does it mean to you? I’m often asked by both clients and candidates – What is Technology? – and this article is my attempt to define the parameters within which I see it. I hope you have as much fun reading it as I had writing it, and please do …
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What is Marketing Automation and How is it Changing? As anyone with access to Google will know, Marketing Automation is the use of software technology by marketing departments to simultaneously communicate with potential, current and former customers on multiple channels such as websites, social media and email newsletters. Having one central function controlling all platforms …
What is MarTech? MarketingMoves is perfectly placed to discuss how marketing has changed modern technology companies, but how has technology changed modern marketing? This month, MarketingMoves Director of Americas David Holton brings us a guest interview with CMO Debra Schleicher to discuss Marketing Technology (MarTech). How has MarTech impacted Modern Marketing? Modern marketing has changed …
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Software CMO Recruitment Like anything worthwhile, the secret to successful software CMO recruitment takes time, hard work and creativity. Whether you’re a Technology Marketing Director or at a similar Head Of level, chances are you aspire to one day make that final step up to Chief Marketing Officer – where Michael Gambon welcomes you to …
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By David Holton, Director of Americas As anyone who read our recent blog about changing working times will know, tech employees are working in pockets of all hours of the day and night, rather than the typical 9 – 5. Often it’s to do with family commitments, but just as much it’s about global teams …
ARTICLE: Do you observe Sunday Funday or do you get The Fear? Read More »
By Dave Holton, Director of Americas I once knew (and still do) an IT recruiter who said to me that whenever a developer talked about how they used to take their Spectrum ZX apart when they were young to see how it was built, they knew they’d found a great candidate for a job. Nothing …
By Melvin Day, Managing Director We’ve recently completed a couple of recruitment processes, where as usual we’ve helped a technology company find the perfect marketer to match their culture, with the skills and experience to help them grow. Conversely, we’ve helped the marketer find their dream job with an organisation which can also help them …
ARTICLE: What’s the best job you’ve ever turned down? Read More »
By Mel Day, Managing Director I recently read a great article on Linkedin by speaker / author Natasha Bowman, asking what red flags in an application or interview were deal-breakers. Bowman contends that some of the best people she has ever hired would have been black-listed elsewhere for one of several faux pas, such as: …