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what is marketing automation

What is Marketing Automation and how is it changing?

What is Marketing Automation As anyone with access to Google will know, Marketing Automation is the use of software technology by marketing departments to simultaneously communicate with potential, current and former customers on multiple channels such as websites, social media and email newsletters. Having one central function controlling all platforms ensures a consistent brand message …

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Technology News Roundup: October 2019

Welcome to our tech news round-up from October 2019, designed to find those subtler stories you may have missed rather than the ones you know already. Do please add any similarly obscure ones that you’ve spotted in the comments section below! Netflix warns of ‘headwind’ as new rivals loom Netflix has warned investors that it …

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what is martech

What is MarTech: How Has Technology Changed Modern Marketing?

What is MarTech? MarketingMoves is perfectly placed to discuss how marketing has changed modern technology companies, but how has technology changed modern marketing? This month, MarketingMoves Director of Americas David Holton brings us a guest interview with CMO Debra Schleicher to discuss Marketing Technology (MarTech). How has MarTech impacted Modern Marketing? Modern marketing has changed …

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Software CMO Recruitment

Software CMO Recruitment: What’s the Secret to Success?

Software CMO Recruitment Like anything worthwhile, the secret to successful software CMO recruitment takes time, hard work and creativity. Whether you’re a Technology Marketing Director or at a similar Head Of level, chances are you aspire to one day make that final step up to Chief Marketing Officer – where Michael Gambon welcomes you to …

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ARTICLE: Do you observe Sunday Funday or do you get The Fear?

By David Holton, Director of Americas As anyone who read our recent blog about changing working times will know, tech employees are working in pockets of all hours of the day and night, rather than the typical 9 – 5.  Often it’s to do with family commitments, but just as much it’s about global teams …

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ARTICLE: What’s the best job you’ve ever turned down?

By Melvin Day, Managing Director We’ve recently completed a couple of recruitment processes, where as usual we’ve helped a technology company find the perfect marketer to match their culture, with the skills and experience to help them grow.  Conversely, we’ve helped the marketer find their dream job with an organisation which can also help them …

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PRESS RELEASE: Glasswall Solutions Names Zane Rathwick Vice President of Marketing and Communications

Marketing Moves is delighted to announce the formal appointment by Glasswall Solutions of Zane Rathwick as Vice President of Marketing and Communications. You can read Glasswall’s full press release below or on any of the following websites: Business Wire Yahoo Finance Glasswall   Glasswall Solutions Names Zane Rathwick Vice President of Marketing and Communications Seasoned …

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ARTICLE: Cover Letter vs CV – which is better at showcasing your skills, experience and ability for a technology marketing job?

By Mel Day, Managing Director I recently read a great article on Linkedin by speaker / author Natasha Bowman, asking what red flags in an application or interview were deal-breakers.  Bowman contends that some of the best people she has ever hired would have been black-listed elsewhere for one of several faux pas, such as: …

ARTICLE: Cover Letter vs CV – which is better at showcasing your skills, experience and ability for a technology marketing job? Read More »

ARTICLE: Skill vs Talent – Should a Job Description Cover the Duties of the Role Rather Than the Skills Required in Order to Prevent Imposter Syndrome?

By Mel Day, Managing Director A recent article in the Harvard Business Review shone some interesting light on the mindset of people at work – namely how they go about applying for new jobs and then how they perform in their new role.  Research from organisational psychologists suggests that companies want people to grow into …

ARTICLE: Skill vs Talent – Should a Job Description Cover the Duties of the Role Rather Than the Skills Required in Order to Prevent Imposter Syndrome? Read More »

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