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January 2020 Newsletter

Welcome to the Marketing Moves January 2020 Newsletter, which is sent every month to thousands of Technology Marketing professionals all over the world. Please click the image below to read our latest offering, and click here if you’d like to sign up to receive it!

ARTICLE: How to become a Tech CMO, by five Tech CMOs!

Five Tech CMOs give their advice on how to get to the top! By David Holton, Director of Americas Tech Marketing Recruitment Having specialized in recruiting Tech Marketers across the USA for almost 30 years (yikes!), I speak to America’s best marketing talent on a daily basis.  From Head of Marketing up to CMO, one …

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Are you exploiting the power of AI?

Understanding customers as individuals and delivering personalised experiences  By Mel Day, CEO Sharpen your insights with AI The IBM Institute for Business Value, in cooperation with Oxford Economics, recently interviewed 2,091 Chief Marketing Officers across 20 industries and 112 countries. The resulting report discusses how today’s CMOs can drive growth and change – and every …

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Is Modern Technology Marketing Missing its Voice?

Is Modern Technology Marketing Missing its Voice? By Mel Day, CEO, Marketing Moves I recently read a wonderful article in the NY Times by Tim Herrera, discussing how the way in which we use our voice can increase our ability to influence. The article has several interesting points and concludes that the actual sound of …

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VP marketing communications recruitment

VP Marketing & Communications Recruitment: Talent Profile, Cyber Security / SaaS

Talent Profile: VP Marketing & Communications, Cyber Security / SaaS Marketing Moves is currently representing an exceptional CyberSecurity SaaS VP Marketing & Communications who will shortly be available and is currently interviewing. In his current role the team of five which he leads has delivered the following results under his direction in the last six …

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what is marketing automation

What is Marketing Automation?

What is Marketing Automation and How is it Changing? As anyone with access to Google will know, Marketing Automation is the use of software technology by marketing departments to simultaneously communicate with potential, current and former customers on multiple channels such as websites, social media and email newsletters. Having one central function controlling all platforms …

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what is martech

What is MarTech: How Has Technology Changed Modern Marketing?

What is MarTech? MarketingMoves is perfectly placed to discuss how marketing has changed modern technology companies, but how has technology changed modern marketing? This month, MarketingMoves Director of Americas David Holton brings us a guest interview with CMO Debra Schleicher to discuss Marketing Technology (MarTech). How has MarTech impacted Modern Marketing? Modern marketing has changed …

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Software CMO Recruitment

Software CMO Recruitment: What’s the Secret to Success?

Software CMO Recruitment Like anything worthwhile, the secret to successful software CMO recruitment takes time, hard work and creativity. Whether you’re a Technology Marketing Director or at a similar Head Of level, chances are you aspire to one day make that final step up to Chief Marketing Officer – where Michael Gambon welcomes you to …

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ARTICLE: Do you observe Sunday Funday or do you get The Fear?

By David Holton, Director of Americas As anyone who read our recent blog about changing working times will know, tech employees are working in pockets of all hours of the day and night, rather than the typical 9 – 5.  Often it’s to do with family commitments, but just as much it’s about global teams …

ARTICLE: Do you observe Sunday Funday or do you get The Fear? Read More »

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