By Mel Day, CEO A couple of years ago, I got chatting to someone in charge of customer feedback at one of the big airlines. I asked how it all worked, and was a bit disappointed to hear that people who take their precious time to fill out a survey after getting one of those …
Updating your CV is more important now than ever. This is why. Read More »
Will your marketing narrative become more data-driven post COVID? By Mel Day, Marketing Moves CEO At the start of the year I read a really interesting article in Forbes: 7 Executives Share Marketing Predictions For A Post-Covid 2021 You can read it by clicking the link below: https://www.forbes.com/sites/kimberlywhitler/2021/01/09/7-executives-share-marketing-predictions-for-a-post-covid-2021 Two key game-changing themes for the …
Will your marketing narrative become more data-driven post COVID? Read More »
Marketing Moves is delighted to publish a guest article by Ludovic Leforestier, a prominent Analyst Relations Director. Don’t tell my mother I work in AR, she thinks I’m a pianist! Whilst public relations and marketing are mainstream in commercial companies, most analyst relations (AR) professionals are often at pain to describe their role. AR …
Senior tech roles need to offer more flexibility to attract more women. Here’s why. By Mel Day, CEO I read with great interest a recent BBC article which covered the rise of female applicants for senior flexible jobs. According to Zurich insurance, women are 20% more likely to apply for senior roles if they …
Senior tech roles need to offer more flexibility to attract more women. Here’s why. Read More »
Marketing Moves recently conducted a poll asking whether applicants had received a response if they’d applied for a job on Linkedin. Our poll received 134 votes and 20 comments. Here are the results: 68% No reply 16% Interview and beyond 12% Thanks but no thanks 4% Other – see comments As you can imagine, with …
If you’ve applied for a job via Linkedin, what was the response? Read More »
Can Recruitment Learn from the A-Level Algorithm fiasco? By Mel Day, CEO If you’re unfortunate enough to read lots about the science behind recruitment – and indeed the future of recruitment – as sadly we at Marketing Moves regularly do, you’ll know that Artificial Intelligence (AI) in recruitment is the next big thing. By …
Can Recruitment Learn from the A-Level Algorithm fiasco? Read More »
In May 2020, a survey by the Stanford Institute for Economic Policy Research (SIEPR) found that 55% of US workers want a mixture of home and office working. In China, Microsoft has predicted that in 10 years’ time, there will be a 60/40 split of onsite/remote work. In the UK, the CIPD expects the proportion …
Should tech firms start hiring remote marketers across the UK? Read More »
Introduction from Mel Day, Marketing Moves CEO I’m delighted to introduce a guest article from Ian Hook, a marketing expert whom I’ve known for a long time. As the title suggests, Ian’s article discusses how software markets at both start up and enterprise level are dominated by outdated sales engines – holding by hyperscale growth. …
By David Holton, Director of Americas, Marketing Moves When we think of tech recruitment on the west coast of the US, our minds automatically jump to Silicon Valley where the headquarters of nearly all the big software, SaaS and CyberSecurity players are. But Sacramento – California’s capital city – is slowly playing catch up when …
Sacramento Tech Recruitment: is it getting better? Read More »
Marketing Moves CEO Mel Day was recently interviewed by 6 Revs. You can read the transcript below or click to link at the end of the article to read it on the 6 Revs website. The Future of Recruiting (Gregory Lewis Oct ’19) examined recruitment trends and concluded recruiters must understand and invest in technology and analytics; …
In recruitment it’s not about how many people you know, but how well you know people Read More »