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Is Modern Technology Marketing Missing its Voice?

Is Modern Technology Missing its Voice? By Mel Day, CEO, Marketing Moves I recently read a wonderful article in the NY Times by Tim Herrera, discussing how the way in which we use our voice can increase our ability to influence. The article has several interesting points and concludes that the actual sound of someone’s …

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Technology News Roundup: November 2019

Welcome to our tech news round-up from November 2019, designed to find those subtler stories you may have missed rather than the ones you know already. Do please add any similarly obscure ones that you’ve spotted in the comments section below! Google claims ‘quantum supremacy’ for computer Are cigarettes responsible for modern marketing methods? Microsoft …

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what is marketing automation

What is Marketing Automation?

What is Marketing Automation and How is it Changing? As anyone with access to Google will know, Marketing Automation is the use of software technology by marketing departments to simultaneously communicate with potential, current and former customers on multiple channels such as websites, social media and email newsletters. Having one central function controlling all platforms …

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Technology News Roundup: October 2019

Welcome to our tech news round-up from October 2019, designed to find those subtler stories you may have missed rather than the ones you know already. Do please add any similarly obscure ones that you’ve spotted in the comments section below! Netflix warns of ‘headwind’ as new rivals loom Netflix has warned investors that it …

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what is martech

What is MarTech: How Has Technology Changed Modern Marketing?

What is MarTech? MarketingMoves is perfectly placed to discuss how marketing has changed modern technology companies, but how has technology changed modern marketing? This month, MarketingMoves Director of Americas David Holton brings us a guest interview with CMO Debra Schleicher to discuss Marketing Technology (MarTech). How has MarTech impacted Modern Marketing? Modern marketing has changed …

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Software CMO Recruitment

Software CMO Recruitment: What’s the Secret to Success?

Software CMO Recruitment Like anything worthwhile, the secret to successful software CMO recruitment takes time, hard work and creativity. Whether you’re a Technology Marketing Director or at a similar Head Of level, chances are you aspire to one day make that final step up to Chief Marketing Officer – where Michael Gambon welcomes you to …

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ARTICLE: Do you observe Sunday Funday or do you get The Fear?

By David Holton, Director of Americas As anyone who read our recent blog about changing working times will know, tech employees are working in pockets of all hours of the day and night, rather than the typical 9 – 5.  Often it’s to do with family commitments, but just as much it’s about global teams …

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ARTICLE: What’s the best job you’ve ever turned down?

By Melvin Day, Managing Director We’ve recently completed a couple of recruitment processes, where as usual we’ve helped a technology company find the perfect marketer to match their culture, with the skills and experience to help them grow.  Conversely, we’ve helped the marketer find their dream job with an organisation which can also help them …

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