Contract: SEM Manager

As SEM Manager you will be responsible for all client paid search campaigns, as well as effective budget management. The ideal candidate will have experience of running multiple always-on B2B campaigns that are continually optimised and nurtured, as well experience of reporting to clients on campaign performance. Please note that this is a contract role with an immediate start.

Responsibilities:

• End-to-end management of SEM campaigns.
• Collect and analyse data, identify trends and insights in order to achieve maximum ROI in paid search campaigns.
• Track, report and analyse website analytics and PPC initiatives and campaigns.
• Optimise copy and provide landing page recommendations for paid search engine marketing campaigns.

 
Background:

• Previous SEM experience and success in managing PPC campaigns across Google, Yahoo and Bing.
• Well versed in performance marketing, conversion and online customer acquisition.
• In-depth experience with bid management tools (e.g. Click Equations, Marin, Kenshoo, Search Ignite).
• Experience with website analytics tools (e.g. Google Analytics, NetInsight, Omniture, WebTrends).

 
 
Contact: Laura Barrett
lbarrett@marketingmoves.com
 
£250 - £300 per day