Description
Account Based Marketing Manager
Software
Berkshire
This is a unique opportunity for you to develop a global Enterprise and ABM program for a strong customer base and work with a large digital, regional and operations team to execute. If you are an experienced technology based ABM marketer ready to own and deliver a new ABM and Enterprise strategy globally then this is the place for you.
Responsibilities
Software
Berkshire
This is a unique opportunity for you to develop a global Enterprise and ABM program for a strong customer base and work with a large digital, regional and operations team to execute. If you are an experienced technology based ABM marketer ready to own and deliver a new ABM and Enterprise strategy globally then this is the place for you.
Responsibilities
- Develop the global ABM strategy, working closely with sales to implement ABM into account level plans.
- Analyse target accounts to determine optimal ABM campaign and tactics mix, based on engagement.
- Take a data driven approach to customising marketing assets and developing initiatives that align with the customer journey, sales buying stages and the account go-to-market plan.
- Deploy marketing initiatives and provide sales enablement on and account and industry basis using various mediums i.e. digital, events, paid and social media.
Background
- Proven background in global, enterprise ABM in the tech space is essential.
- Hands on experience with marketing automation tools such as Marketo and Eloqua.
- Able to drive leads and pipeline through earned and owned channels plus paid media (i.e. Google) and social channels.
- Previously used ABM tools such as Demandbase, Terminus or Engagio.
Contact: Sally O'Sullivan
sallyo@marketingmoves.com
£55k - £65K + benefits
