Life at the Top – What do CMOs really do?
In a recent discussion with a few friends, all CMOs or SVPs of Marketing, I asked a very simple question: “What is it you do exactly?” The first few minutes were full of posturing and positioning …
New data protection regulations affect YOU!
marketingmoves recently attended the CIM event on Data Protection hosted by Stevens and Bolton LLP. Here are some of our thoughts post talk… Customer data is crucial to the modern marketer. Today, digital marketing tools make …
Noticed for all the right and wrong reasons
I’m one of those marketers who have to admit that Richard Staveley and his global marketing team at Protein World created a stonkingly good marketing campaign. Did I take offense? Did I personally think it was …
Maintaining an Innovative Culture
Operating in highly competitive markets in a 24/7 connected world means that companies need to move fast to find the right talent. Speed and quality are at a premium when looking for the right people to …
Helping the CEO to get there
You’re a marketing executive, a marketing manager, maybe the Marketing Director or even the CMO, but if you took the simple test below, what would the results tell you? Test: Explain how your day to day …
Making the right impression
Do you know what lens you’re being viewed through? People meeting you for the first time view you through various lenses: the trust lens to decide if you’re friend or foe ; the power lens to …
Getting Personal
Sleeping CEOs may have failed to notice that their marketing folk have moved on from big bold marketing campaigns to very direct, very personalised and very targeted approaches to customers, sharing insights and encouraging engagement. The …
What are you worth?
Marketing Week’s 2015 Salary Survey of marketing and digital professionals reveals high levels of unrest, negativity on job satisfaction and continuing gender gaps. The pay gap between male and female marketers who answered the Salary Survey …
Driving Innovation through Marketing
Marketing Innovation is a relatively new term, but sometimes it’s confused with marketing creativity. Marketing is a discipline composed of micro-economic data (e.g. price, quantity, and behavioral data, the understanding of human behavior from psychology, anthropology, …
Sneaking Suspicions
Technology got our hope up. It was supposed to free us completely from all the bonds of time and space. Fully functioning home offices, video-conferencing, seamless flexi-working, the ability to text, ping, click and instagram were …
Not Your Father’s Firm
There was a time (it still happens) in the world of banking and in some other professional industries, that bigger pay rises and bigger bonuses seem to be paid to those that sacrifice more of their …
Bit by Bit
Annual reports, spread sheets, customer satisfaction reports, mystery shopping and keeping the competitor in the rear view mirror are all activities that marketers pour over in an effort to help their businesses or organisations grow and …
