Cybersecurity: Another wake up call
Last week’s infamous attack on TalkTalk is yet another high-profile warning of the importance of cybersecurity to businesses. Now that it has come to light that a 15 year old Northern Irish boy might have …
Last week’s infamous attack on TalkTalk is yet another high-profile warning of the importance of cybersecurity to businesses. Now that it has come to light that a 15 year old Northern Irish boy might have …
Every company wants to get a real sense of how profitable their customers are. While everyone knows that it’s important to ‘delight’ a customer and most of us want to ensure that the level of service …
Did you know that if you are desk-bound in a traditional office set up, or working from home, you are less likely to find your work meaningful? Or so says recent research from Gretchen Spreitzer, a …
A big thank you to everyone who attended the EdgeTechno Marketing in the Technology Sector conference with us. It was fantastic to meet so many enthusiastic and forward-thinking marketers, and to hear from so many inspiring thought …
Customer insight has traditionally come from standard customer research methods including customer surveys and focus groups but more and more, online communities are fast becoming the single best place to gain immediate and actionable customer insight. …
As a marketing community, we’ve all had to sharpen up our storytelling skills, creating an overall company story and now, before a product or service is launched, we all work hard to define ‘the story’ that …
Ofcom’s 2015 Communications Market Report revealed that Smartphones have overtaken laptops as the most popular device for accessing the internet in the UK. 33 percent of Britons now see their smartphone as their most important internet …
It generally starts well enough – there’s usually a pot of tea brewing with the prerequisite eight tea bags to kick start the morning. Then the phone starts. It can be anything from clients calling in …
A Day in the Life of …. a technology marketing recruitment consultant Read More »
More often than not we notice that the most successful marketers are the ones that are best connected. It makes it easier to find a job, of course, but mostly it’s about the way that good …
Years ago (less than 5) clients were coming to us for marketers that knew how to engage customers and create ‘brand loyalty’. The next big trend was ‘all things digital’ and clients were also looking for …
There’s always a debate about how much of an ‘overhead’ marketing can be and often even those hiring marketers can be cautious, if not conflicted, about whether the hiring of marketing talent is the best way …
This person is waiting to join your team – but can you cope? A quick look at some global technology companies reveals that the rule-books have been ditched and the A-star marketer is on the wane. …