ABM Marketing Manager
An outstanding opportunity to join one of the fastest growing big data analytics software vendors and play a key role in their scale up journey. This is a new role within the growing global marketing function. As an ambitious marketer with a proven track record of marketing enterprise B2B software solutions you will have a string focus on ABM, using latest MarTech to target, engage and convert leads.
- Lead on all aspects of account based marketing strategy, creating annual and quarterly plans and KPIs for target named accounts.
- Develop and implement 1:1 and 1:few marketing initiatives and campaigns across digital/social, sponsorship, round tables, webinars etc.
- Work across teams within the business, including operations, sales and pre sales to define target accounts and drive pipeline and conversions.
- Continually look to bring new ideas, approaches and best practice in ABM to the company.
- Strong track record of delivering B2B demand generation, ABM or field marketing activity, gained within a dynamic B2B software environment, ideally SaaS.
- Up to date with current ABM concepts, strategy and execution.
- A working knowledge of MarTech platforms and solutions, including ABM MarTech.
- Robust academic qualifications, Ba/BSc or above.
Contact: Melvin Day
c£50K + bonus