EMEA Marketing: Lead Management Analyst

EMEA Marketing Lead Management Analyst - Contract
Software
UK

Marketing Moves have partnered with the leader in the payments software space in the search for a proactive, and results-oriented contractor to support the world-class EMEA marketing engine. This role will be responsible for helping to drive marketing leads by: keeping a pulse on lead flow health; diagnosing mid-funnel lead flow issues; proactively making recommendations to optimise lead conversion using data.

Responsibilities:

• Help plan and develop the EMEA lead management and optimisation program to grow opportunities and pipeline across the region.
• Manage all lead uploads from events and campaigns.
• Work closely with marketing and sales teams to drive lead follow up best practices.
• Implement a cadence of communication with the sales development organisation to proactively diagnose lead flow opportunities and recommend actions to be taken.
• Work closely with the regional EMEA field marketing team and sales development in the joint effort to grow pipeline.

Background:

• Prior relevant experience with a strong track record for driving results through analytics.
• Outstanding analytical skills and the ability to craft actionable insights from complex data.
• Competence in Salesforce, Tableau, and Excel.
• Ability to interpret data, craft actionable insights, and make recommendations.
• Strong understanding of lead management and sales funnel management.

Contact: Jack Berry
jberry@marketingmoves.com

Daily rate: £300 - £350 per day
Initial contract to end of December 2024