Description
Responsibilities:
- Build and implement Acquisition marketing strategies and programs, including email, social, and digital campaigns
- Implement campaigns to nurture prospects and take them through the different stages of the purchasing life cycle, including an account-based marketing program for Mid-Market and large Enterprise accounts
- Develop hypotheses-based test plans in concert with Analytics, Creative and Marketing Automation teams
- Develop and drive prospect engagement strategies to deliver marketing qualified leads to the sales teams
Background:
- Extensive experience of driving demand generation campaigns, ideally within the technology sector
- A proven track-record of developing and executing successful account-based marketing programs
- Knowledge of marketing automation (Eloqua) and CRM systems (Salesforce.com)
- Bachelor’s Degree in business, communications, marketing or relevant field
Contact: Nathan Davies
ndavies@marketingmoves.com
c£60K-£70K
