Description
Proposition Marketing Manager
Software Vendor
Luton
A chance to join a B2B technology business with exciting new product launches on the horizon and a healthy roadmap of product innovation to implement.
Responsibilities
- Define and execute the go-to-market strategy, collaborating on product and feature launches to drive growth and awareness.
- Provide product messaging and positioning using collateral, value propositions, data sheets, content, customer case studies and thought leadership.
- Work with product and sales leaders to understand and document the buyer and customer journeys for each of the target markets in region - the who, what, when and why.
- Develop appropriate sales and partner materials.
Background
- B2B technology background, able to define and implement product and go-to-market propositions.
- Excellent written communications skills with ability to convert complex concepts into clear and engaging messages.
- A track record of building and implementing marketing campaigns across a portfolio of data solutions and analytical platforms.
- Ability to communicate relevant information across regions and with sales and product teams.
contact: Sally O'Sullivan
sosullivan@marketingmoves.com
salary £45-55K + competitive benefits
