Published
1st March 2019
Location
Greater London, United Kingdom
Category
Job Type

Description

Responsibilities: 

  • Be responsible for the campaign strategy through multi-channel marketing, across the whole customer lifecycle, from prospect to renewal.
  • Agree and deliver goals to grow direct marketing by utilising and optimising a range of channels (direct mail, SEO, PPC, social, email, telemarketing, refer a friend, nurture campaigns etc) while also being flexible to meet the business's changing needs/constraints.
  • Use data to make decisions on campaign strategies. Including attribution modelling to report on the multi-touch performance of the individual marketing channels.
  • Manage the team to ensure campaigns are delivered, optimised and reviewed in accordance with strategic goals, timelines and budget

Background: 

  • In-depth, relevant experience gained in an acquisition marketing role, ideally in a financial services or a service organisation.
  • Experience managing a fast paced and ambitious team.
  • Analytical mind, who always uses data to make decisions.
  • Excellent, communication and interpersonal skills, and the ability to work well with multi-functional teams.

Contact: Nathan Davies
ndavies@marketingmoves.com

c£50K-£60K

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