Description
Senior Marketing Manager, EMEA
Software Vendor
Reading or London
c£70k
Contact: Jacob Alderin
jalderin@marketingmoves.com
Responsibilities:
- Create and implement and execute a fully integrated demand generation and comms programme to generate sales pipeline.
- Track and report on marketing and sales data and prepare reports showing campaign results.
- Work closely with the sales team to develop further sales campaigns for new and existing customers.
- Manage external vendors and agencies.
Background:
- Proven, successful inbound and outbound demand generation program creation and execution across various channels.
- Analytical and data-driven approach to demand generation with advanced knowledge of current and innovative B2B demand generation methods
- Able to work comfortably in a hands-on, multi-tasking, deadline-driven environment.
- Strong marketing automation skills coupled with sound understanding of digital and social media platforms for organic and paid for advertising.
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