Marketing Manager, Demand Creation

Responsibilities:

Build and implement acquisition marketing strategies and programs, including email, social, and digital campaigns.
Implement campaigns to nurture prospects and take them through the different stages of the purchasing life cycle, including an account-based marketing program for Mid-Market and large Enterprise accounts
Identify opportunities to simplify programs using automation and dynamic content.
Develop and drive prospect engagement strategies to deliver marketing qualified leads to the sales teams.

Background:

Extensive experience of demand creation, ideally within the technology/security sectors.
Experience of driving a successful account-based marketing program.
Knowledge of marketing automation (Eloqua) and CRM systems (Salesforce.com).
Ideally educated to degree level or equivalent.

Contact: Nathan Davies
ndavies@marketingmoves.com
c£55K - £60K + package