Description
Digital ABM Manager
Software
Remote or hybrid
New digital marketing role with a fast growing, pre IPO, enterprise software vendor.
Responsibilities:
- Plan, build and optimize digital ABM campaigns, owning budgets, tactics and conversion rates that achieve pipeline targets.
- Collaborate closely with the ABM lead and campaign managers at global and field level to agree goals and develop a paid media strategy.
- Play a key role in developing and deploying multi-channel ABM campaigns.
- Work closely with marketing operations to build and maintain dashboards.
Background:
- Significant digital marketing expertise gained in a B2B software/technology environment.
- Track record of devising and delivering effective paid digital campaigns.
- Exposure to digital ABM from planning to execution, using tools such as Terminus, 6Sense, DemandBase.
- Comfortable with running LinkedIn and Google ads programmes.
Contact: Melvin Day
mday@marketingmoves.com
c£75K + bonus
