Head of Demand Generation

Head of Demand Generation
SaaS/IT
London / Manchester / Hybrid

Responsibilities:

• Managing and leading a team of demand generation and digital marketers as well as Business Development Executives.
• Building and owning the demand generation strategy and plans including executing, and optimising marketing campaigns with a focus on attracting and engaging new business prospects, nurturing leads, and optimising conversion pathways.
• Developing and executing integrated multi-channel programs and campaigns that help drive new incremental revenue growth opportunities from an existing customer base, including Account-Based Marketing.
• Managing and overseeing all aspects of the digital ecosystem and channels including digital team management (inhouse and agency).

Background:

• Proven B2B marketer, extensive experience in Demand Generation, ideally from IT Services/IT consultancy, or Software/SaaS/Technology companies.
• Have a strong understanding of demand generation programs and a proven track record of owning campaigns, generating high quality leads, and driving pipeline growth.
• Exposure to working closely with sales leaders, sales teams, and BDEs to drive leads is a must (direct and indirect channels).
• Experienced team leader and people manager.

Contact: Nathan Davies
ndavies@marketingmoves.com
Salary: c£85k base
This is a hybrid role with 1 day a week in the office.