Anonymous Company
Published
11th April 2023
Location
London, United Kingdom
Job Type

Description

Senior Marketing Operations Manager
Software
London/Remote

Responsibilities

  • Develop and manage marketing attribution models to measure the effectiveness of marketing campaigns.
  • Oversee the marketing technology stack, including marketing automation, CRM, and analytics platforms.
  • Create and manage campaign processes and workflows, from ideation to execution.
  • Maintain a lead scoring model to ensure Marketing and Sales are aligned on lead quality.
  • Collaborate with Sales, Product, and Customer Success teams to ensure Marketing campaigns are aligned with overall business goals and customer needs.

Requirements

  • Extensive experience in marketing operations, preferably in a fast growing B2B technology company.
  • Strong analytical skills with experience in measuring and reporting on marketing attribution and campaign performance.
  • Experience with marketing automation and CRM systems (e.g. HubSpot, Salesforce).
  • Knowledge of lead scoring methodologies and best practices.
  • Bachelor's degree in Marketing, Business, or related field.

Contact: Nathan Davies
ndavies@marketingmoves.com
Salary: c£100k

Apply

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