Senior Marketing Operations Manager

Senior Marketing Operations Manager
Software
London/Remote

Responsibilities

• Develop and manage marketing attribution models to measure the effectiveness of marketing campaigns.
• Oversee the marketing technology stack, including marketing automation, CRM, and analytics platforms.
• Create and manage campaign processes and workflows, from ideation to execution.
• Maintain a lead scoring model to ensure Marketing and Sales are aligned on lead quality.
• Collaborate with Sales, Product, and Customer Success teams to ensure Marketing campaigns are aligned with overall business goals and customer needs.

Requirements

• Extensive experience in marketing operations, preferably in a fast growing B2B technology company.
• Strong analytical skills with experience in measuring and reporting on marketing attribution and campaign performance.
• Experience with marketing automation and CRM systems (e.g. HubSpot, Salesforce).
• Knowledge of lead scoring methodologies and best practices.
• Bachelor's degree in Marketing, Business, or related field.

Contact: Nathan Davies
ndavies@marketingmoves.com
Salary: c£100k