Hiring a contractor can be beneficial for an organisation, whether it’s during a period of growth, implementing new processes or covering a skills gap.

According to a recent report by Tech Nation, the UK technology sector is growing 2.6 times faster than the overall economy. This has resulted in the digital sector creating jobs at twice the rate of other industries – with a shortage of qualified workers to meet the demands, impacting marketing roles.

This is coupled with an ageing workforce that doesn’t possess the skills needed to fill the range of marketing jobs that are becoming available at the rate of technological changes – creating more positions that need to be filled.

At Marketing Moves, we are increasingly recognising a candidate driven market, where companies are finding it difficult to hire suitable staff in a time effective manner.

With this skills gap, it often makes more sense to hire someone on a contract basis. They can then assist until a permanent member of staff is found or could eventually take on the permanent position themselves.

Below, we take a look at the benefits of hiring a contractor.

  • Availability

Hiring a new member of staff could be a long and drawn out process. During this time, there may be a skills shortage and so organisations may benefit from hiring a contractor in the short term, to ensure that there is minimal disruption to business performance.

By tapping into a pool of employees who work on a contract basis, you are getting immediate access to committed, experienced and independent professionals that can get stuck in and make an impact in a short amount of time – which may be exactly what your company needs.

  • Flexibility

Hiring new staff on a fixed contract may not always be in the best interest of the business. Using contract staff allows you to hire individuals according to the needs and workload of the organisation. This means that you can bring in specific expertise as and when needed – for as long as necessary. So hiring a Demand Generation Manager for a period of time would allow you to continue receiving leads once the contract comes to an end.

  • Experience

A contractor is also likely to have a wealth of experience after years in different positions, overcoming various challenges. They are also able to provide an organisation with the exact experience required for a specific role or project.

Due to their time in industry, a contractor is able to quickly understand the situation and apply skills that they have learnt in other areas.

Within a short amount of time, they are able to deliver both knowledge and a communicate ideas to permanent employees, increasing internal capability after the assignment has come to an end.

  • Added value

Hiring a professional on a contract basis will lead to other benefits for your company – including mentoring staff, developing successful relationships and advising from previous experiences. There is also a knowledge transfer, demonstrating new and better ways of working for the company to flourish once their contract has come to an end.

We recruit for a variety of contract assignments across the full marketing spectrum, from specialist sector and skill specific roles to generalist marketing management.

To learn more or to access our network of contract marketers please, contact Laura on 01932 253 352 or email lbarrett@marketingmoves.com.

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