Guest article: Outdated sales engines offer software start-ups a disruption opportunity in enterprise markets

Introduction from Mel Day, Marketing Moves CEO I’m delighted to introduce a guest article from Ian Hook, a marketing expert whom I’ve known for a long time. As the title suggests, Ian’s article discusses how software markets at both start up and enterprise level are dominated by outdated sales engines – holding by hyperscale growth. …

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Marketing Moves recruits new CRM Campaign Manager for emerging markets FinTech company BIMA

Marketing Moves recruits new CRM Campaign Manager for emerging markets FinTech company BIMA Key Details Consultant: Melvin Day, Managing Director Client: BIMA Sector: FinTech Role: CRM Campaign Manager Location: London Overview After Marketing Moves recruited a new CMO for emerging markets FinTech company BIMA, the new hire Rebecca Shears swiftly set about building her team …

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Marketing Director increases revenue by 20% for leading online dating company 

Marketing Director increases revenue by 20% for leading online dating company Marketing Moves CEO Mel Day is currently working with an exceptional Marketing Director who is looking to take the next step in their career. If you’d like to discuss their suitability for your company, you can contact Mel by any of the means below: …

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Fintech CMO Recruitment Case Study: Marketing Moves recruits new CMO for emerging markets company BIMA

Key Details Consultant: Melvin Day, Managing Director Client: BIMA Sector: FinTech Role: CMO Location: London Overview Fast-growing fintech company BIMA – which enjoys a broad international operation across emerging markets –  wanted to bring more focus on Consumer Marketing into the organisation. In order to achieve this goal, the company’s Head of HR Jess Mahon …

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Sacramento Tech Recruitment

Sacramento Tech Recruitment: is it getting better?

By David Holton, Director of Americas, Marketing Moves When we think of tech recruitment on the west coast of the US, our minds automatically jump to Silicon Valley where the headquarters of nearly all the big software, SaaS and CyberSecurity players are. But Sacramento –  California’s capital city – is slowly playing catch up when …

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In recruitment it’s not about how many people you know, but how well you know people

Marketing Moves CEO Mel Day was recently interviewed by 6 Revs. You can read the transcript below or click to link at the end of the article to read it on the 6 Revs website. The Future of Recruiting (Gregory Lewis Oct ’19) examined recruitment trends and concluded recruiters must understand and invest in technology and analytics; …

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Event Preview: London Tech Week, 2nd – 10th September

For obvious reasons, the annual London Tech Week festival was postponed from its original June date until 2nd-10th September this year – and with 4th July now upon us that date is fast approaching. With 60,000+ attendees from 100+ countries, the festival’s 300+ events form the cornerstone of the UK’s tech calendar. The event is …

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interview pandemic

Join the conversation: what are the best things your company did for employees during lockdown?

In the first of a weekly series, Marketing Moves CEO Melvin Day discusses trending topics across technology, marketing and employment. To add your thoughts to the conversation, click the following link: www.linkedin.com/posts/melvindayatmarketingmoves/6671918382775840768-WPja It’s easy to panic or to think short term, but those companies which treated their employees well during lockdown will enjoy low rates …

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marketing in a recession

Marketing in a recession: The best performing tech companies of the next five years have already increased their marketing budgets.

“Stopping advertising to save money is like stopping your watch to save time.” Henry Ford   Companies which increase marketing in a recession are proven to do better than their competitors in the long run. This article explains why.   By Mel Day, Marketing Moves CEO Companies which are marketing in a recession – of …

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What do Generation Zers Want From Employers As They Enter the Workforce?

Generation Z (born 1997–2012) accounts for roughly a quarter of the workforce today. As older generations move up the career ladder and Gen Zers enter the workforce in larger numbers, employers will want to understand what motivates this age group and adapt their talent attraction and retention strategies accordingly. While Gen Z shares many characteristics with their …

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