This job posting expired and applications are no longer accepted.
Anonymous Company
20th September 2022
London, United Kingdom
Job Type


Segment Marketing Lead
Transformational technology leader undergoing rapid global scale up in the cybersecurity space. The marketing team is growing and they are now looking to hire a number of segment marketing leads to support growth across their EMEA, North America and APAC operations.

  • Define and deliver segment marketing strategy and execution, setting clear KPIs, develop product positioning, messaging and clear segment personas.
  • Develop segment specific tool kits for sales/account teams, ensuring strategy and results are clearly communicated.
  • Create and execute campaigns including segment specific assets, technical papers, case studies, paid/social etc to drive both awareness and lead generation.
  • Conduct research/workshops to obtain and disseminate segment intelligence, trends, issues etc.


  • Track record in developing and driving segment specific campaigns/propositions, key segments being - Defence/Security, IoT/Telco, Financial Services, Government.
  • Experience must be gained in a B2B software vendor.
  • Hands-on and commercially driven, able to manage effective global stakeholder relationships.
  • Willing and able to undergo security vetting.

Contact: Melvin Day
to £80K plus bonus


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