Anonymous Company
Published
20th September 2022
Location
London, United Kingdom
Category
Job Type

Description

Segment Marketing Lead
Software
London/Hybrid
 
Transformational technology leader undergoing rapid global scale up in the cybersecurity space. The marketing team is growing and they are now looking to hire a number of segment marketing leads to support growth across their EMEA, North America and APAC operations.
 
Responsibilities:

  • Define and deliver segment marketing strategy and execution, setting clear KPIs, develop product positioning, messaging and clear segment personas.
  • Develop segment specific tool kits for sales/account teams, ensuring strategy and results are clearly communicated.
  • Create and execute campaigns including segment specific assets, technical papers, case studies, paid/social etc to drive both awareness and lead generation.
  • Conduct research/workshops to obtain and disseminate segment intelligence, trends, issues etc.

 
Background:

  • Track record in developing and driving segment specific campaigns/propositions, key segments being - Defence/Security, IoT/Telco, Financial Services, Government.
  • Experience must be gained in a B2B software vendor.
  • Hands-on and commercially driven, able to manage effective global stakeholder relationships.
  • Willing and able to undergo security vetting.

 
Contact: Melvin Day
mday@marketingmoves.com
 
to £80K plus bonus

Apply

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