Sneaking Suspicions

  |   General News

Sneaking Suspicions

Technology got our hope up. It was supposed to free us completely from all the bonds of time and space. Fully functioning home offices, video-conferencing, seamless flexi-working, the ability to text, ping, click and instagram were supposed to be the tools that set us free....

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13 January
1
Bit by Bit Marketing Advice from marketingmoves
  |   General News, Market Outlook

Bit by Bit

Annual reports, spread sheets, customer satisfaction reports, mystery shopping and keeping the competitor in the rear view mirror are all activities that marketers pour over in an effort to help their businesses or organisations grow and prosper. Marketing automation, the new holy grail of this...

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27 November
1
  |   Advice, General News

Online and Off

Companies think they are smarter than us. They take risks and make decisions on what we might do. But they fail to take into account that we now weave our digital and physical worlds so tightly together, they are almost indistinguishable. How does that affect...

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16 September
4
  |   Uncategorized

1-2-1 Marketing

Deep down, we all know that we are far more likely to have a better engagement with a customer if we do so on a 1-2-1 basis. However fantastic and clever our marketing campaigns are, and however cutting edge our social media strategy is, nothing ever...

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01 April
3
  |   General News, Market Outlook

Optimism!

In a recent survey, 55% of those survey respondents sitting on the main board of their companies, reported feeling optimistic about the future. Worries about the global economy were receding. However, having the right staff and skills is a bigger challenge this year than it was...

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01 April
3
  |   Uncategorized

Engagement Precision

Marketing Automation - the tracking of customer activity and behaviour over time, often leading to better leads, improved marketing productivity and increased conversion rates. It's lead nurturing gone mad as it grinds data to integrate it with CRM, social media, mobile platforms, analytics and all...

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19 December
3