Marketing Automation – the tracking of customer activity and behaviour over time, often leading to better leads, improved marketing productivity and increased conversion rates. Read More
Finding the right candidate is difficult. Let’s admit it. Marketingmoves is luckier than most because it’s our business to know who has talent in IT Marketing. Read More
What makes an interim executive successful?
Companies across the globe in all sectors of the economy have chosen to appoint a proliferation of interim executives for key roles (think John Chen as interim CEO for Blackberry). Read More
One company is often lauded as ‘the world’s most innovative company-W L Gore. Read More
Marketingmoves asked Clare Grant three questions:
Tell us about the ‘changing face’ of marketing
I’ve been in marketing over 20 years and traditional marketing such as product marketing, and marketing communications have made way for the new ‘digital’ marketer. Channels to market have increased exponentially. Unless a marketer understands technology and how they can use it to better understand buyer behaviour, they will struggle to stay relevant in today’s business environment. Read More
The debate continues to rage about the usefulness and sustainability of email – a recent survey of 2,600 US workers shows that people spend half their workday dealing with email. Originally created as a quick, efficient and simple way of communication, it’s now becoming more of a document management system. Read More
It’s my party and I’ll cry if I want to…
Over five years ago, CMOs and Marketing Directors raced one another to the starting post to invest in social technologies that they could use for business applications, in an effort to find the holy grail of customer engagement and connection. Many are still at it. Some very brave companies took a ‘build it and they will come’ approach. Only they haven’t. Come that is. Read More
Wharton Business School professor and negotiation expert, G. Richard Shell thinks its ‘personal’.
Most of us when working globally, already have pre-determined ideas about our colleagues in different countries. These ideas are borne out of experience, hearsay and even from what we’ve read or studied. We start engagement with new colleagues based upon our views of the past instead of looking or listening to the individual before us. Read More
The rapid, turbulent and continuous change in the financial sector has forced providers of financial services to look to new marketing models to enhance their competitive position. Read More
Large multinationals and even some small and mid-sized companies now depend upon being able to develop a pool of talent that can operate flexibly and internationally. Read More
IDC analysts Rich Vancil and Kathleen Schaub presented their “2013 Chief Marketing Officer Predictions: Today’s CMO Becomes Master of Data.” Read More
“Looking beyond the obvious: globalisation and new opportunities for growth” (Ernst & Young Globalisation Survey), an on-line survey of global business executives from around the world, has an important message for the global marketing community: It’s time to make some ‘big bets’ on markets that may not have been considered before. Read More
Asking that question of todays’ marketers is liable to bring out quite a few enthusiastic replies: “I’m passionate about marketing, I’m really motivated to deliver 110%” is a typical response. Read More
Three hectic days at Barcelona’s Mobile World Congress had the marketingmoves team flat out meeting contacts old and new,discussing the need for top class marketers to deliver the next generation in mobile success.
Melvin Day, marketingmoves Director (email@example.com) said, “ What was really interesting was how incredibly bouyant the global market is.” Read More
Recently, the Chief Economist at The Economist, Robin Bew, outlined his annual thoughts on opportunities for 2013 Read More