Recruitment Trends in Technology Marketing

disrupt
  |   Advice

The Disruptive Marketer

This person is waiting to join your team – but can you cope? A quick look at some global technology companies reveals that the rule-books have been ditched and the A-star marketer is on the wane. Companies are looking for someone who can really challenge...

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21 July
0
Tired businessman
  |   Advice

Getting Personal

Sleeping CEOs may have failed to notice that their marketing folk have moved on from big bold marketing campaigns to very direct, very personalised and very targeted approaches to customers, sharing insights and encouraging engagement. The days where there was enough budget to spend...

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18 March
0
Gender Gap - What Are You Worth
  |   Market Outlook

What are you worth?

Marketing Week’s 2015 Salary Survey of marketing and digital professionals reveals high levels of unrest, negativity on job satisfaction and continuing gender gaps. The pay gap between male and female marketers who answered the Salary Survey has narrowed since 2014, although men still get...

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18 March
0
peter-drucker-quote
  |   Advice

Driving Innovation through Marketing

Marketing Innovation is a relatively new term, but sometimes it’s confused with marketing creativity. Marketing is a discipline composed of micro-economic data (e.g. price, quantity, and behavioral data, the understanding of human behavior from psychology, anthropology, and sociology). With demographic, psychographics and social data tied to behavioral and economic...

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19 February
0
  |   General News

Sneaking Suspicions

Technology got our hope up. It was supposed to free us completely from all the bonds of time and space. Fully functioning home offices, video-conferencing, seamless flexi-working, the ability to text, ping, click and instagram were supposed to be the tools that set us free....

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13 January
1
Bit by Bit Marketing Advice from marketingmoves
  |   General News, Market Outlook

Bit by Bit

Annual reports, spread sheets, customer satisfaction reports, mystery shopping and keeping the competitor in the rear view mirror are all activities that marketers pour over in an effort to help their businesses or organisations grow and prosper. Marketing automation, the new holy grail of this...

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27 November
1