Writing a Personal Blog: WIIFM?

interview
  |   General News

Interviewless Recruitment?

Earlier this month, Business Insider presented us with the questionable prospect of an interviewless recruitment process, well, at least in the traditional sense.One ‘hot’ tech startup, Automattic, best known for the blogging platform Wordpress, detailed their decision to give their CEO HR’s traditional role of...

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18 January
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firefighter collaboration
  |   Advice

Firefighting Collaboration

  Some companies go to extraordinary lengths to build a collaborative workforce. For example, Seagate Technology organized a 40 kilometre adventure race through New Zealand in their extreme bout of team building.But most companies have more moderate approaches, like the old favourite: the annual Christmas party. Meant...

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08 December
1
Collaborative office space
  |   Advice

Finding Your Space

Did you know that if you are desk-bound in a traditional office set up, or working from home, you are less likely to find your work meaningful?Or so says recent research from Gretchen Spreitzer, a professor at the University of Michigan’s Ross School of Business....

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01 October
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Community
  |   Advice

How To Manage Your Online Community

Customer insight has traditionally come from standard customer research methods including customer surveys and focus groups but more and more, online communities are fast becoming the single best place to gain immediate and actionable customer insight.Online communities are extremely useful. Fundamentally, they are a good...

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21 September
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Are you a storyteller2
  |   Advice

Are you a story-teller?

As a marketing community, we’ve all had to sharpen up our storytelling skills, creating an overall company story and now, before a product or service is launched, we all work hard to define ‘the story’ that surrounds that offer.In our world today, there are high...

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15 September
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