Online and Off

  |   Advice, General News

Online and Off

Companies think they are smarter than us. They take risks and make decisions on what we might do. But they fail to take into account that we now weave our digital and physical worlds so tightly together, they are almost indistinguishable. How does that affect...

Read More
16 September
0
  |   Uncategorized

1-2-1 Marketing

Deep down, we all know that we are far more likely to have a better engagement with a customer if we do so on a 1-2-1 basis. However fantastic and clever our marketing campaigns are, and however cutting edge our social media strategy is, nothing ever...

Read More
01 April
0
  |   General News, Market Outlook

Optimism!

In a recent survey, 55% of those survey respondents sitting on the main board of their companies, reported feeling optimistic about the future. Worries about the global economy were receding. However, having the right staff and skills is a bigger challenge this year than it was...

Read More
01 April
0
  |   Uncategorized

Engagement Precision

Marketing Automation - the tracking of customer activity and behaviour over time, often leading to better leads, improved marketing productivity and increased conversion rates. It's lead nurturing gone mad as it grinds data to integrate it with CRM, social media, mobile platforms, analytics and all...

Read More
19 December
0
  |   Advice, General News

Outcomes Matters

What makes an interim executive successful? Companies across the globe in all sectors of the economy have chosen to appoint a proliferation of interim executives for key roles (think John Chen as interim CEO for Blackberry). However, there’s a booming market for interim work at all...

Read More
19 December
0
  |   General News

Waterproof Innovation

One company is often lauded as ‘the world’s most innovative company-W L Gore. For many, Gore needs no introduction but for the few: W.L. Gore is the maker of Gore-Tex water and windproof fabrics, and a multitude of unique medical, electronic and industrial materials...

Read More
06 November
0
  |   Market Outlook

The Evolution of Email

The debate continues to rage about the usefulness and sustainability of email – a recent survey of 2,600 US workers shows that people spend half their workday dealing with email. Originally created as a quick, efficient and simple way of communication, it’s now becoming more...

Read More
26 October
0