Getting Personal

Tired businessman
  |   Advice

Getting Personal

Sleeping CEOs may have failed to notice that their marketing folk have moved on from big bold marketing campaigns to very direct, very personalised and very targeted approaches to customers, sharing insights and encouraging engagement. The days where there was enough budget to spend...

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18 March
0
Gender Gap - What Are You Worth
  |   General News

What are you worth?

Marketing Week’s 2015 Salary Survey of marketing and digital professionals reveals high levels of unrest, negativity on job satisfaction and continuing gender gaps. The pay gap between male and female marketers who answered the Salary Survey has narrowed since 2014, although men still get...

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18 March
0
peter-drucker-quote
  |   Advice, General News

Driving Innovation through Marketing

Marketing Innovation is a relatively new term, but sometimes it’s confused with marketing creativity. Marketing is a discipline composed of micro-economic data (e.g. price, quantity, and behavioral data, the understanding of human behavior from psychology, anthropology, and sociology). With demographic, psychographics and social data tied to behavioral and economic...

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19 February
0
  |   General News

Sneaking Suspicions

Technology got our hope up. It was supposed to free us completely from all the bonds of time and space. Fully functioning home offices, video-conferencing, seamless flexi-working, the ability to text, ping, click and instagram were supposed to be the tools that set us free....

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13 January
1
Bit by Bit Marketing Advice from marketingmoves
  |   General News, Market Outlook

Bit by Bit

Annual reports, spread sheets, customer satisfaction reports, mystery shopping and keeping the competitor in the rear view mirror are all activities that marketers pour over in an effort to help their businesses or organisations grow and prosper. Marketing automation, the new holy grail of this...

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27 November
1
  |   Advice, General News

Online and Off

Companies think they are smarter than us. They take risks and make decisions on what we might do. But they fail to take into account that we now weave our digital and physical worlds so tightly together, they are almost indistinguishable. How does that affect...

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16 September
4
  |   Uncategorized

1-2-1 Marketing

Deep down, we all know that we are far more likely to have a better engagement with a customer if we do so on a 1-2-1 basis. However fantastic and clever our marketing campaigns are, and however cutting edge our social media strategy is, nothing ever...

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01 April
3
  |   General News, Market Outlook

Optimism!

In a recent survey, 55% of those survey respondents sitting on the main board of their companies, reported feeling optimistic about the future. Worries about the global economy were receding. However, having the right staff and skills is a bigger challenge this year than it was...

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01 April
3