London Technology Week 2016: what’s in it for Technology marketers?

interview
  |   General News

Interviewless Recruitment?

Earlier this month, Business Insider presented us with the questionable prospect of an interviewless recruitment process, well, at least in the traditional sense. One ‘hot’ tech startup, Automattic, best known for the blogging platform Wordpress, detailed their decision to give their CEO HR’s traditional role of...

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18 January
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firefighter collaboration
  |   Advice

Firefighting Collaboration

  Some companies go to extraordinary lengths to build a collaborative workforce. For example, Seagate Technology organized a 40 kilometre adventure race through New Zealand in their extreme bout of team building. But most companies have more moderate approaches, like the old favourite: the annual Christmas party. Meant...

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08 December
1
customer analysis
  |   Advice

Customer Profitability

Every company wants to get a real sense of how profitable their customers are. While everyone knows that it’s important to ‘delight’ a customer and most of us want to ensure that the level of service received is high enough to drive repeat business or...

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26 October
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