Insights

In the first of a weekly series, Marketing Moves CEO Melvin Day discusses trending topics across technology, marketing and employment. To add your thoughts to the conversation, click the following link: www.linkedin.com/posts/melvindayatmarketingmoves/6671918382775840768-WPja It’s easy to panic or to think short term, but those companies which treated their employees well during lockdown will enjoy low rates …

Join the conversation: what are the best things your company did for employees during lockdown? Read More »

“Stopping advertising to save money is like stopping your watch to save time.” Henry Ford   Companies which increase marketing in a recession are proven to do better than their competitors in the long run. This article explains why.   By Mel Day, Marketing Moves CEO Companies which are marketing in a recession – of …

Marketing in a recession: The best performing tech companies of the next five years have already increased their marketing budgets. Read More »

Generation Z (born 1997–2012) accounts for roughly a quarter of the workforce today. As older generations move up the career ladder and Gen Zers enter the workforce in larger numbers, employers will want to understand what motivates this age group and adapt their talent attraction and retention strategies accordingly. While Gen Z shares many characteristics with their …

What do Generation Zers Want From Employers As They Enter the Workforce? Read More »

In the late 2000s, Accenture wanted to streamline employee collaboration for its 180,000 employees distributed across offices in 40 different countries. They devised a plan: deploy high-end telepresence technology that would allow workers to interact face to face from anywhere in the world. At that time, pundits predicted that video conferencing was poised to become a …

Will Communications Technology Replace Business Travel? Read More »

With little warning or opportunity to plan, the coronavirus pandemic has completely upended the daily lives of millions of people personally and professionally. Almost overnight organisations of all sizes around the world had to transition their entire staff from working in the office to working at home in what is the largest remote working experiment …

How Coronavirus Will Change Working From Home Forever Read More »

By Carlos Hidalgo, 25-year business veteran.  Let’s address the obvious. The world as we know it has been turned upside down and there is a good chance we will never be the same again. In terms of business, much of the world’s workforce has been relegated to moving from working in offices with colleagues close …

How to Engage Work from Home Employees to Provide Better Customer Service Read More »

Marketing Moves CEO Mel Day discusses who’s currently hiring in the tech space, analysing company size and sector alongside the jobs which are in demand.   Doing More With Less With C19 still in full flow and 65,000 people furloughed in the first 30 minutes of the government’s web portal opening – whilst many have lost …

Which companies are hiring at the moment? Read More »