Insights

Marketing Moves CEO Mel Day was recently interviewed by 6 Revs. You can read the transcript below or click to link at the end of the article to read it on the 6 Revs website. The Future of Recruiting (Gregory Lewis Oct ’19) examined recruitment trends and concluded recruiters must understand and invest in technology and analytics; …

In recruitment it’s not about how many people you know, but how well you know people Read More »

In the first of a weekly series, Marketing Moves CEO Melvin Day discusses trending topics across technology, marketing and employment. To add your thoughts to the conversation, click the following link: www.linkedin.com/posts/melvindayatmarketingmoves/6671918382775840768-WPja It’s easy to panic or to think short term, but those companies which treated their employees well during lockdown will enjoy low rates …

Join the conversation: what are the best things your company did for employees during lockdown? Read More »

“Stopping advertising to save money is like stopping your watch to save time.” Henry Ford   Companies which increase marketing in a recession are proven to do better than their competitors in the long run. This article explains why.   By Mel Day, Marketing Moves CEO Companies which are marketing in a recession – of …

Marketing in a recession: The best performing tech companies of the next five years have already increased their marketing budgets. Read More »

Generation Z (born 1997–2012) accounts for roughly a quarter of the workforce today. As older generations move up the career ladder and Gen Zers enter the workforce in larger numbers, employers will want to understand what motivates this age group and adapt their talent attraction and retention strategies accordingly. While Gen Z shares many characteristics with their …

What do Generation Zers Want From Employers As They Enter the Workforce? Read More »

In the late 2000s, Accenture wanted to streamline employee collaboration for its 180,000 employees distributed across offices in 40 different countries. They devised a plan: deploy high-end telepresence technology that would allow workers to interact face to face from anywhere in the world. At that time, pundits predicted that video conferencing was poised to become a …

Will Communications Technology Replace Business Travel? Read More »

With little warning or opportunity to plan, the coronavirus pandemic has completely upended the daily lives of millions of people personally and professionally. Almost overnight organisations of all sizes around the world had to transition their entire staff from working in the office to working at home in what is the largest remote working experiment …

How Coronavirus Will Change Working From Home Forever Read More »