Insights

Are you exploiting the power of AI?

Understanding customers as individuals and delivering personalised experiences  By Mel Day, CEO Sharpen your insights with AI The IBM Institute for Business Value, in cooperation with Oxford Economics, recently interviewed 2,091 Chief Marketing Officers across 20 industries and 112 countries. The resulting report discusses how today’s CMOs can drive growth and change – and every …

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Technology Marketing News Roundup: December 2019

Welcome to our tech news round-up from last month, designed to find those subtler stories you may have missed rather than the ones you know already. Do please add any similarly obscure ones that you’ve spotted in the comments section below! US mulls retaliation to French tech tax Amazon Prime Q&A General election 2019: Parties …

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December 2019 Newsletter

Welcome to the Marketing Moves December 2019 Newsletter, which is sent every month to thousands of Technology Marketing professionals all over the world. Please click the image below to read our latest offering, and click here if you’d like to sign up to receive it!  

Is Modern Technology Marketing Missing its Voice?

Is Modern Technology Missing its Voice? By Mel Day, CEO, Marketing Moves I recently read a wonderful article in the NY Times by Tim Herrera, discussing how the way in which we use our voice can increase our ability to influence. The article has several interesting points and concludes that the actual sound of someone’s …

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Technology News Roundup: November 2019

Welcome to our tech news round-up from November 2019, designed to find those subtler stories you may have missed rather than the ones you know already. Do please add any similarly obscure ones that you’ve spotted in the comments section below! Google claims ‘quantum supremacy’ for computer Are cigarettes responsible for modern marketing methods? Microsoft …

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what is technology

What is Technology and what does it mean to you?

What is Technology and what does it mean to you? I’m often asked by both clients and candidates – What is Technology? – and this article is my attempt to define the parameters within which I see it. I hope you have as much fun reading it as I had writing it, and please do …

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NEWSLETTER: November 2019

Welcome to the Marketing Moves November 2019 Newsletter, which is sent every month to thousands of Technology Marketing professionals all over the world. Please click the image below to read our latest offering, and click here if you’d like to sign up to receive it!
what is marketing automation

What is Marketing Automation?

What is Marketing Automation and How is it Changing? As anyone with access to Google will know, Marketing Automation is the use of software technology by marketing departments to simultaneously communicate with potential, current and former customers on multiple channels such as websites, social media and email newsletters. Having one central function controlling all platforms …

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Technology News Roundup: October 2019

Welcome to our tech news round-up from October 2019, designed to find those subtler stories you may have missed rather than the ones you know already. Do please add any similarly obscure ones that you’ve spotted in the comments section below! Netflix warns of ‘headwind’ as new rivals loom Netflix has warned investors that it …

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Internal Communications Manager Recruitment

Internal Communications Manager Recruitment Case Study: Global IT Consultancy

Internal Communications Manager Recruitment When a global IT Consulting company required an Internal Communications Manager for an immediate start, they contacted MarketingMoves to quickly source this position. MarketingMoves’ Partner for Interim Management & Contract Recruitment Laura Barrett delivered a quick, successful Internal Communications Manager recruitment project for this worldwide IT professional services firm. Key Details  …

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