Insights

The answer might surprise you. Don’t wait until your boss approaches you to tell you that you’ve been selected for redundancy. Don’t wait until after you’ve quit your current role. Surprisingly, the best time to contact …

When should you contact us about your next career move? Read More »

  Some companies go to extraordinary lengths to build a collaborative workforce. For example, Seagate Technology organized a 40 kilometre adventure race through New Zealand in their extreme bout of team building. But most companies have more …

Firefighting Collaboration Read More »

Talent acquisition remains a top priority as we come to the end of 2015. LinkedIn’s prediction that employers would hire in volumes that exceeded last year has proved true, though this has decreased slightly over the …

Recruitment priorities Read More »

A TUC study has just revealed that over the past decade commuting times have increased dramatically, representing a-none-too insignificant lifestyle change for those affected… The number of people spending over 2 hours a day travelling to …

The rise of the marathon commute Read More »

  Last week’s infamous attack on TalkTalk is yet another high-profile warning of the importance of cybersecurity to businesses. Now that it has come to light that a 15 year old Northern Irish boy might have …

Cybersecurity: Another wake up call Read More »

Every company wants to get a real sense of how profitable their customers are. While everyone knows that it’s important to ‘delight’ a customer and most of us want to ensure that the level of service …

Customer Profitability Read More »

Did you know that if you are desk-bound in a traditional office set up, or working from home, you are less likely to find your work meaningful? Or so says recent research from Gretchen Spreitzer, a …

Finding Your Space Read More »

A big thank you to everyone who attended the EdgeTechno Marketing in the Technology Sector conference with us. It was fantastic to meet so many enthusiastic and forward-thinking marketers, and to hear from so many inspiring thought …

EdgeTechno Marketing in the Technology Sector Read More »

Customer insight has traditionally come from standard customer research methods including customer surveys and focus groups but more and more, online communities are fast becoming the single best place to gain immediate and actionable customer insight. …

How To Manage Your Online Community Read More »

As a marketing community, we’ve all had to sharpen up our storytelling skills, creating an overall company story and now, before a product or service is launched, we all work hard to define ‘the story’ that …

Are you a story-teller? Read More »