Insights

What makes an interim executive successful? Companies across the globe in all sectors of the economy have chosen to appoint a proliferation of interim executives for key roles (think John Chen as interim CEO for Blackberry).

One company is often lauded as ‘the world’s most innovative company-W L Gore.

Marketingmoves asked Clare Grant three questions: Tell us about the ‘changing face’ of marketing I’ve been in marketing over 20 years and traditional marketing such as product marketing, and marketing communications have made way for the …

An interview with Clare Grant, VP Marketing Feed Henry Read More »

The debate continues to rage about the usefulness and sustainability of email – a recent survey of 2,600 US workers shows that people spend half their workday dealing with email. Originally created as a quick, efficient …

The Evolution of Email Read More »

It’s my party and I’ll cry if I want to… Over five years ago, CMOs and Marketing Directors raced one another to the starting post to invest in social technologies that they could use for business …

Is Social Media Right For My Business? Read More »

Wharton Business School professor and negotiation expert, G. Richard Shell thinks its ‘personal’. Most of us when working globally, already have pre-determined ideas about our colleagues in different countries. These ideas are borne out of experience, …

Is it Cultural or Personal? Read More »

The rapid, turbulent and continuous change in the financial sector has forced providers of financial services to look to new marketing models to enhance their competitive position.

Large multinationals and even some small and mid-sized companies now depend upon being able to develop a pool of talent that can operate flexibly and internationally.

IDC analysts Rich Vancil and Kathleen Schaub presented their “2013 Chief Marketing Officer Predictions: Today’s CMO Becomes Master of Data.”

“Looking beyond the obvious: globalisation and new opportunities for growth” (Ernst & Young Globalisation Survey), an on-line survey of global business executives from around the world, has an important message for the global marketing community: It’s …

Succeeding in New Markets Read More »